MarTech Today: True Influence Opens Up, Curiosity Algorithms & Topsy Shuts Down

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• B2B Lead Provider True Influence Opens Up Its Internal Service Through New Cloud-Based Platform
  Dec 16, 2015 by Barry Levine
  Called InsightBASE, the new offering can provide individual prospects at specific companies for email and display ad campaigns.
• Will Europe’s New EU-Wide Privacy Rules Bring Coherence — Or More Chaos?
  Dec 16, 2015 by Greg Sterling
  On Tuesday, European officials approved data protection regulations that formalize many of the court decisions and other regulatory positions that have been taken over the past couple of years. The new rules, in development since 2012, would take effect in 2017 and apply uniformly across the European Union.
• Data-Led Link Building: Audience Segmentation & Analysis
  Dec 16, 2015 by Chris Liversidge
  Columnist Chris Liversidge explains how to use data to determine where and how to focus link-building efforts.
• Intentional Serendipity: How Marketing Analytics Trigger Curiosity Algorithms And Surprise Discoveries
  Dec 16, 2015 by Joshua Reynolds
  With the wealth of data available to marketers, marketing analytics can unveil unanticipated breakthroughs that will bolster your strategy, says columnist Joshua Reynolds.
• The ABCs Of Programmatic
  Dec 16, 2015 by Digital Marketing Depot
  The ABCs of Programmatic white paper from Marin Software is a detailed 18-page primer that will help you understand the huge programmatic opportunity and the lexicon and conventions you need to know to ride this latest wave of ad technology innovation to success. Read this paper to understand the programmatic ecosystem, the five key data […]
  
• Bing iOS App Gets Barcode Scanner For In-Store Price Comparison, Uber Integration & GIF Support
  Dec 16, 2015 by Barry Schwartz
  Bing releases version 6.1 of their mobile app for iOS, bringing nice new and welcome features to the app.
  
• An In-Depth Look At Image Optimization: Fact And Future
  Dec 16, 2015 by Clay Cazier
  Columnist Clay Cazier separates known from unknown image optimization elements and looks to the future of the discipline.
  
• Apple Shuts Down Topsy & Redirects It To iOS Search Help Page
  Dec 16, 2015 by Barry Schwartz
  Without warning or explanation, Apple has closed down Topsy, the once-popular Twitter search engine.
  

From Around The Web:

• Europe Approves Tough New Data Protection Rules, New York Times
• IBM Bets on Watson With Global Research Center in Germany, www.bloomberg.com
• 7 Ways Predictive Intelligence Can Be Applied to Small Business Marketing, streetfightmag.com
• What Technologies Are Marketers Investing In?, www.emarketer.com
• Facebook and Uber Follow Asian Rivals in Plan to Enhance Messenger App, www.nytimes.com
• Google launches a 6-month accelerator to help startups build mobile products, venturebeat.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.