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MarTech Today: TurnTo’s ‘first open network’ for brand reviews, Salesforce’s new Partner application & rethinking data management

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: TurnTo Networks enters review syndication with ‘first open network’ May 31, 2017 by Barry Levine Its Open Review Syndication network is designed to lower the barriers for brands to distribute […]

Barry Levine on June 1, 2017 at 9:00 am
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Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • TurnTo Networks enters review syndication with ‘first open network’
    May 31, 2017 by Barry Levine
    Its Open Review Syndication network is designed to lower the barriers for brands to distribute user reviews on their sites to retailer sites.
  • Salesforce unveils a new Partner Relationship Management application in its Sales Cloud
    May 31, 2017 by Barry Levine
    It provides the tools so non-tech users can quickly spin up a partner portal.
  • Diving into the new SiriusDecisions Demand Unit Waterfall
    May 31, 2017 by John Steinert
    Columnist John Steinert discusses the new SiriusDecisions Demand Waterfall, which helps align sales and marketing on what B2B demand really is and how to find it through the concept of the “Demand Unit.”
  • B2B CMOs and CIOs: It’s time to rethink data management
    May 31, 2017 by Sonjoy Ganguly
    Effective data management is critical to B2B digital marketing success. Columnist Sonjoy Ganguly explains how implementing a rich, B2B-focused data structure and collaborating with the right strategic partners can make all the difference.

From Marketing Land:

  • 7 great reasons to attend SMX Advanced in 2 weeks
    May 31, 2017 by Marketing Land
    Search Engine Land’s SMX Advanced is just 2 weeks away. Don’t miss your only opportunity this year to attend the conference designed for experienced SEOs and SEMs! Fewer than 150 tickets are remaining. Register now! Here are 7 reasons you should attend: Start with a deep dive. Attend a pre-conference workshop.
  • Vimeo launches new tools aimed at making video platform more appealing to marketers
    May 31, 2017 by Amy Gesenhues
    Part of Vimeo’s Business Membership, the enhancements include updated video cards, new end screens and more email capture features.
  • Former Android boss launches devices to compete with Google Pixel and Google Home
    May 31, 2017 by Greg Sterling
    Andy Rubin wants to create devices that are simple, durable and elegant.

From Around The Web:

  • 6 major tech companies have doubled their design hiring goals in last half decade, TechCrunch
  • Lithium Enters into Definitive Agreement to be Acquired by Vista Equity Partners, Lithium
  • ‘People are following ideas, not funding’: Why Los Angeles is emerging as an ad tech hotbed, Digiday
  • 6 Killer Ways to Use Automated Marketing for Your Small Business, Small Biz Trends
  • Building Blocks: Luis Nunes, CEO at Yes! Getaways Talks Marketing Tech, MarTech Advisor
  • Data industrialization on our way to marketing in a blockchain world, Chief Marketing Technologist
  • How Much Do People Know About AI?, eMarketer
  • How to Select a New Marketing Automation Tool, eMarketer
  • The state of AI adoption in media, Digiday


About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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Channel: MarTech Today Newsletter

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