MarTech Today: Twitter’s algorithmic rollout, real-time search algorithm updates & IT purchasing by CMOs

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Twitter’s algorithmic timeline now fully rolled out, few opt-outs reported
  Mar 18, 2016 by Matt McGee
  As the rollout of the “new improved” timeline reaches all Twitter users, the company says fewer than 10 percent of users have opted out.
• [VIDEO] Marketing Land Live #5: Google’s new analytics suite, Instagram goes algorithmic & more
  Mar 18, 2016 by Matt McGee
  If you missed our fifth episode, watch the video replay below featuring Ginny Marvin, Barry Levine, Barry Schwartz, Greg Sterling and yours truly.
• Why real-time search algorithm updates may be bad news
  Mar 18, 2016 by Patrick Stox
  With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise? Columnist Patrick Stox examines some potential effects of faster algorithm updates.
• The inbox laboratory: How email can thrive on empirical experimentation
  Mar 18, 2016 by Steve Dille
  Columnist Steve Dille explains how personal data is being mined in adventurous new ways — and how email marketers can seize the advantage this practice offers.
• CMOs flex IT purchasing muscle, but is that a good thing?
  Mar 18, 2016 by Michael Shearer
  As IT spending power increasingly shifts to CMOs, columnist Michael Shearer explains why marketing and IT need to come together to select the right tools and services to stay competitive.

From Around The Web:

1. Why Page Speed Matters & PageSpeed Insights Fails – A Developer’s Tale, www.portent.com
2. What CSS Means for Ecommerce Merchants, www.practicalecommerce.com
3. Ad Tech Must Cure Its Metric Vertigo, adexchanger.com
4. How Marketers Are Dealing with the Growth of Tech, www.emarketer.com
5. Marketers shouldn’t make tech the enemy, digiday.com
6. 10 Essential Tools for Marketing on Instagram, www.marketingprofs.com
7. Three reasons Instagram’s algorithmic timeline is yet another terrible idea, econsultancy.com
8. Why I’m opting out of Twitter’s algorithmic timeline, venturebeat.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.