MarTech Today: Valassis’ triggered coupons, Domain Level Metric’s aggregate dashboard & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Valassis announces new service to trigger mobile coupons from TV/radio ads or videos Jul 14, 2016 by Barry Levine Marketing services firm says Audible Offers is the first such widescale effort […]
Barry Levine on July 15, 2016 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Valassis announces new service to trigger mobile coupons from TV/radio ads or videos
Jul 14, 2016 by Barry Levine
Marketing services firm says Audible Offers is the first such widescale effort connecting ads or videos heard through speakers to a mobile wallet. - Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others
Jul 14, 2016 by Barry Levine
The new product, free during its beta phase, displays everything from the tools’ APIs. - Introducing the “Influencer Marketing Technology Landscape”
Jul 14, 2016 by Travis Wright
How do you know which influencer technology platform is right for you? Columnist Travis Wright summarizes a new guide that aims to demystify the influencer martech space.
From Around The Web:
- Meet the Newest Marketing Acronym: What Is UMIA, and Should You Care?, www.martechadvisor.com
- Pinterest Analytics, www.verticalresponse.com
- Why Automation is the Future of Content Creation, contentmarketinginstitute.com
- Amazon is developing a 3D modeling system to solve online clothes shopping’s biggest problem, qz.com
- Verse Redefines Storytelling with Launch of Revolutionary Interactive Video Player, www.prnewswire.com
- 6 Tools for Automating B2B Social Media Marketing, www.komarketingassociates.com
- How hiring a marketing technologist can be made easy, www.martechadvisor.com
- Facebook Messenger Adds 3D Touch Support on iOS, www.adweek.com
- Facing email’s limitations, Clover Letter branches out with an app, digiday.com
- Essential Tools and Tactics for Video on Social, www.newswhip.com