MarTech Today: Valassis’ triggered coupons, Domain Level Metric’s aggregate dashboard & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Valassis announces new service to trigger mobile coupons from TV/radio ads or videos
  Jul 14, 2016 by Barry Levine
  Marketing services firm says Audible Offers is the first such widescale effort connecting ads or videos heard through speakers to a mobile wallet.
• Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others
  Jul 14, 2016 by Barry Levine
  The new product, free during its beta phase, displays everything from the tools’ APIs.
• Introducing the “Influencer Marketing Technology Landscape”
  Jul 14, 2016 by Travis Wright
  How do you know which influencer technology platform is right for you? Columnist Travis Wright summarizes a new guide that aims to demystify the influencer martech space.

From Around The Web:

• Meet the Newest Marketing Acronym: What Is UMIA, and Should You Care?, www.martechadvisor.com
• Pinterest Analytics, www.verticalresponse.com
• Why Automation is the Future of Content Creation, contentmarketinginstitute.com
• Amazon is developing a 3D modeling system to solve online clothes shopping’s biggest problem, qz.com
• Verse Redefines Storytelling with Launch of Revolutionary Interactive Video Player, www.prnewswire.com
• 6 Tools for Automating B2B Social Media Marketing, www.komarketingassociates.com
• How hiring a marketing technologist can be made easy, www.martechadvisor.com
• Facebook Messenger Adds 3D Touch Support on iOS, www.adweek.com
• Facing email’s limitations, Clover Letter branches out with an app, digiday.com
• Essential Tools and Tactics for Video on Social, www.newswhip.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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