MarTech Today: Valassis’ triggered coupons, Domain Level Metric’s aggregate dashboard & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Valassis announces new service to trigger mobile coupons from TV/radio ads or videos
  Jul 14, 2016 by Barry Levine
  Marketing services firm says Audible Offers is the first such widescale effort connecting ads or videos heard through speakers to a mobile wallet.
• Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others
  Jul 14, 2016 by Barry Levine
  The new product, free during its beta phase, displays everything from the tools’ APIs.
• Introducing the “Influencer Marketing Technology Landscape”
  Jul 14, 2016 by Travis Wright
  How do you know which influencer technology platform is right for you? Columnist Travis Wright summarizes a new guide that aims to demystify the influencer martech space.

From Around The Web:

• Meet the Newest Marketing Acronym: What Is UMIA, and Should You Care?, www.martechadvisor.com
• Pinterest Analytics, www.verticalresponse.com
• Why Automation is the Future of Content Creation, contentmarketinginstitute.com
• Amazon is developing a 3D modeling system to solve online clothes shopping’s biggest problem, qz.com
• Verse Redefines Storytelling with Launch of Revolutionary Interactive Video Player, www.prnewswire.com
• 6 Tools for Automating B2B Social Media Marketing, www.komarketingassociates.com
• How hiring a marketing technologist can be made easy, www.martechadvisor.com
• Facebook Messenger Adds 3D Touch Support on iOS, www.adweek.com
• Facing email’s limitations, Clover Letter branches out with an app, digiday.com
• Essential Tools and Tactics for Video on Social, www.newswhip.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.