MarTech Today: VAST and VPAID, machine learning Google’s machine learning algorithm & haptic ads

Here’s our recap of what happened in marketing techology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• MarTech Landscape: What are VAST and VPAID?
  Feb 17, 2017 by Barry Levine
  Short answer: They help to make the video ad ecosystem possible.

From Marketing Land:

• YouTube’s unskippable 30-second video ads will sunset next year
  Feb 17, 2017 by Ginny Marvin
  Shorter ads will be the focus as the traditional 30-second spot is pushed out.
• Can we machine-learn Google’s machine-learning algorithm?
  Feb 17, 2017 by Jayson DeMers
  As Google becomes increasingly sophisticated in its methods for scoring and ranking web pages, it’s more difficult for marketers to keep up with SEO best practices. Columnist Jayson DeMers explores what can be done to keep up in a world where machine learning rules the day.
• [Podcast] Marketing Land Live #45: What are haptic ads with Josh Stivers of Immersion
  Feb 17, 2017 by Matt McGee
  In this week’s show, we talk about a new kind of mobile ad that consumers can feel as they watch — they’re called haptic ads and brands are starting to try them out.
  
• Intro to Agile Marketing: Work faster and smarter by changing how you work
  Feb 16, 2017 by Digital Marketing Depot
  Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organizational silos, hierarchies and processes? It may be time to get agile. More than 90 percent of marketers who have adopted agile marketing say it has improved their speed to market for ideas, products and campaigns.

From Around The Web:

• Democratizing BI to Give SMBs Access to Complex Data Analytics, CMS Wire
• Top 3 technologies revolutionizing ecommerce, Mobile Commerce Daily
• RhythmOne Releases Full Year 2016 Influencer Marketing Benchmarks Report, Market Wired
• Discover the next generation of programmatic advertising technology, Inside AdSense
• How to Connect the Dots Across Your MarTech Stack, MarTech Advisor
• The Marriage of AI and ABM: A Perfect Match for B2B Organizations, MarTech Advisor
• How Do People Use Virtual Assistants on Their Smartphones?, eMarketer
• How to set up a great push notification marketing strategy, Tune
• Updated Messenger Platform Policies and Faster Review Times, Facebook for Developers
• Why Starting With Cookies Doesn’t Make Sense For Cross-Device Tracking, AdExchanger
• Maker Studios Downsizing To Just 300 Creators – Here’s Why, MediaKix
• YouTube Live vs. Facebook Live: Which Platform Wins?, MediaKix

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.