MarTech Today: Viant’s purchase-based targeting for CPG ads, ’emotional intelligence’ for [24]7’s virtual agent & Chrome browser update

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Viant adds purchase-based targeting for CPG ads
  Aug 22, 2018 by Barry Levine
  The ad tech firm now lets advertisers direct ads based on weekly updates to household-level CPG purchases, and on repurchase cycles.
• [24]7 launches ‘emotional intelligence’ for its virtual agent
  Aug 22, 2018 by Barry Levine
  In text-based conversations, its AIVA agent can now tell when a customer is unhappy, so it can offer some consolation and toss to a human agent.

From Marketing Land:

• Chrome browser to update to material design ‘across all operating systems’
  Aug 22, 2018 by Greg Sterling
  Reportedly, the changes will be most pronounced on iOS.
• The next level of marketing maturity on stage at MarTech this October
  Aug 22, 2018 by Scott Brinker
  I’m going to declare that, as of August 2018, martech has crossed a threshold into maturity. And by martech, I mean the grand view of martech, the convergence of marketing, technology and management practices across industries — and the hybrid marketing leaders who are driving the strategy and operations of that convergence.
• Facebook to WaPo: No, we are not rating the trustworthiness of users
  Aug 22, 2018 by Amy Gesenhues
  Facebook says it does have a process to protect against people indiscriminately flagging news as false, but it contends The Washington Post got the details wrong.

From Around The Web:

• 53 Untapped Ways to Improve Your Email Open Rates, CognitiveSEO
• Ad tech’s bid-caching controversy, explained, Digiday
• Designing The Invisible: 3 Things I Learned Designing For Voice, Smashing Magazine
• EU Domain Names and Brexit: The Checklist for UK Businesses, Hallam

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.