MarTech Today: Viant’s purchase-based targeting for CPG ads, ’emotional intelligence’ for [24]7’s virtual agent & Chrome browser update

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Viant adds purchase-based targeting for CPG ads
  Aug 22, 2018 by Barry Levine
  The ad tech firm now lets advertisers direct ads based on weekly updates to household-level CPG purchases, and on repurchase cycles.
• [24]7 launches ‘emotional intelligence’ for its virtual agent
  Aug 22, 2018 by Barry Levine
  In text-based conversations, its AIVA agent can now tell when a customer is unhappy, so it can offer some consolation and toss to a human agent.

From Marketing Land:

• Chrome browser to update to material design ‘across all operating systems’
  Aug 22, 2018 by Greg Sterling
  Reportedly, the changes will be most pronounced on iOS.
• The next level of marketing maturity on stage at MarTech this October
  Aug 22, 2018 by Scott Brinker
  I’m going to declare that, as of August 2018, martech has crossed a threshold into maturity. And by martech, I mean the grand view of martech, the convergence of marketing, technology and management practices across industries — and the hybrid marketing leaders who are driving the strategy and operations of that convergence.
• Facebook to WaPo: No, we are not rating the trustworthiness of users
  Aug 22, 2018 by Amy Gesenhues
  Facebook says it does have a process to protect against people indiscriminately flagging news as false, but it contends The Washington Post got the details wrong.

From Around The Web:

• 53 Untapped Ways to Improve Your Email Open Rates, CognitiveSEO
• Ad tech’s bid-caching controversy, explained, Digiday
• Designing The Invisible: 3 Things I Learned Designing For Voice, Smashing Magazine
• EU Domain Names and Brexit: The Checklist for UK Businesses, Hallam

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.