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MarTech Today: Viant’s updated ACR, Facebooks opens up Watch & more

Barry Levine on June 20, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Viant’s updated ACR knows what you’re watching on TV — and can immediately re-target your mobile devices with the same ad
Jun 19, 2018 by Barry Levine
The people-based ad tech firm has boosted its automatic content recognition platform to deliver related ads in near-real time to other devices.
Sneak peek: MarTech agenda highlights just for you
Jun 19, 2018 by MarTech Today
Grab your hard hats — You’re entering a construction zone. Scott Brinker, the architect of MarTech®, is hard at work building out a new agenda for our next event happening October 1-3 in Boston. The blueprints are drawn, materials delivered and foundation poured. We can’t cut the ribbon quite yet, but we can share some […]

From Marketing Land:

Facebook opens up Watch to creators & adds video features to take on YouTube
Jun 19, 2018 by Amy Gesenhues
Aiming to design a more YouTube-like landscape for creators, Facebook is broadening its video options and opening the door to Watch.
SMX Advanced 2018 Session Recap: Storytelling with Social Ads that Sell
Jun 19, 2018 by Joe Martinez
Contributor Joe Martinez recaps a session of rock-star paid social media marketers sharing how you can use social media to engage, entertain and motivate readers through the sales funnel.

From Around The Web:

Building a triple-looped Growth model for newspapers, Kevin Indig
The Shadow Reader, Improved, AMP

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.