MarTech Today: Videolicious’ new platform, Amazon adopts MRC standard for attribution and more
Barry Levine on January 7, 2019 at 9:00 am
From MarTech Today:
- The MarTech Minute: Ex-Spotify exec named Freshly CMO, Videolicious’ new platform, more
Jan 4, 2019 by Robin Kurzer
The martech week in review: News and announcements in marketing technology this week that you might have missed.
From Marketing Land:
- Amazon adopts MRC viewability standard for conversion attribution
Jan 4, 2019 by Ginny Marvin
View-through conversions are now attributed to viewable impressions only.
Online Marketing News From Around The Web:
- TECH TALK WITH MIKE: Best text message marketing software tools for 2019, Goshen News
- NBCUniversal tests Comcast’s blockchain-powered data-sharing platform, Marketing Dive
- Marketing Technology Primer on “What is Sentiment Analysis”, Marketing Technology Primer
- How to Research and Evaluate the Latest Marketing Technology, Customer Think