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MarTech Today: Videolicious’ new platform, Amazon adopts MRC standard for attribution and more

Barry Levine on January 7, 2019 at 9:00 am

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

The MarTech Minute: Ex-Spotify exec named Freshly CMO, Videolicious’ new platform, more
Jan 4, 2019 by Robin Kurzer
The martech week in review: News and announcements in marketing technology this week that you might have missed.

From Marketing Land:

Amazon adopts MRC viewability standard for conversion attribution
Jan 4, 2019 by Ginny Marvin
View-through conversions are now attributed to viewable impressions only.

Online Marketing News From Around The Web:

TECH TALK WITH MIKE: Best text message marketing software tools for 2019, Goshen News
NBCUniversal tests Comcast’s blockchain-powered data-sharing platform, Marketing Dive
Marketing Technology Primer on “What is Sentiment Analysis”, Marketing Technology Primer
How to Research and Evaluate the Latest Marketing Technology, Customer Think

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.