MarTech Today: Vimeo’s first live-streaming, AI changes rules of account ID & Snapchat rolls out Sponsored 3D World Lenses

Here’s our daily recap of what happened in  marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Vimeo launches its first live-streaming product & announces plan to acquire Livestream
  Sep 28, 2017 by Amy Gesenhues
  Vimeo CEO Anjali Sud says live-streaming has been the top request from the site’s creator community.
• Forrester’s first Waves on journey analytics show the growing importance of customers’ steps toward purchase
  Sep 28, 2017 by Barry Levine
  In this new field, the surveyed tools offer different approaches to understanding customers’ incentives and problems.
• System 1 Research launches a VR testing tool for shopping
  Sep 28, 2017 by Barry Levine
  But, until VR is indistinguishable from reality, the question is whether it can offer a valid environment for real-world marketing tests.
• Artificial intelligence is changing the rules of account identification
  Sep 28, 2017 by Peter Isaacson
  Columnist Peter Isaacson takes a look at how AI-powered intent data is transforming the way B2B marketers approach their Account-Based Marketing programs.

From Marketing Land:

• The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)
  Sep 28, 2017 by Tom Demers
  Wondering where to start with page speed improvements? Columnist Tom Demers shares how he tackled page speed improvements on several WordPress sites without (much) input from a developer.
  
• Snapchat rolls out Sponsored 3D World Lenses, bringing its AR format to advertisers
  Sep 28, 2017 by Tim Peterson
  Bud Light and Warner Bros. are the first brands to run campaigns that allow people to insert branded 3D objects within their Snapchat posts.
• Wiser Solutions combines retail analytics with e-commerce solutions, aiming to be a one-stop shop
  Sep 28, 2017 by Amy Gesenhues
  Wiser president Andy Ballard gives more insight into the company formed from the recent merger of Quad Analytix and Mobee.
• CSEs will compete head-on with Google Shopping in EU search results
  Sep 28, 2017 by Ginny Marvin
  To provide “equal treatment” in the ad auction, Google Shopping will operate as a separate business unit bidding against Comparison Shopping Engines.

From Around The Web:

• Microsoft becomes a sponsor of the Open Source Initiative, TechCrunch
• Choosing a hosted ecommerce platform: A guide to the alternatives to Magento 2, Econsultancy
• How to Make the Most Out of Email GIFs, MailChimp Blog
• Adobe Enhances Retailers’ Workflows to Power Personalization, Adobe
• Moxie Launches Kbot: a Knowledge Bot to Accelerate Ecommerce Without Human Assistance, Business Wire
• 17 Really Useful Digital Marketing Tools, MarketingProfs
• Beware the Many Dangers of Blind Technology Adoption, CMS Wire
• The Oktober Fest of Martech: How to Plan B2B Events that Count, MarTech Advisor
• Can the New Scroll Subscription Service Help Embattled Local Publishers?, Street Fight
• Five new and innovative examples of augmented reality in retail apps, Econsultancy

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.