MarTech Today: Virgin Holiday’s social-powered travel recommendations, using dynamic content & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Virgin Holidays powers travel recommendations with social posts
  Nov 26, 2018 by Barry Levine
  Marketers have yet another reason to promote and track their offerings on social media.
• 7 ways to use dynamic content and multiply your conversions
  Nov 26, 2018 by Digital Marketing Depot
  Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another binge-worthy series based on their tastes. So, how does a marketer meet this high demand for personalized communications? The answer is in understanding the power of dynamic content and how it […]

From Marketing Land:

• With so many choices, which SEO tool is right for you?
  Nov 26, 2018 by Digital Marketing Depot
  Compiled from the latest research, this 55-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry leaders, vendors and their customers. In this report you will learn: Who the leading players are in enterprise SEO platforms. What you should look for in an SEO […]
• The new world of marketing
  Nov 26, 2018 by Sponsored Content: Provided By IBM With Insider Studios
  Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their competitors believe artificial intelligence is important to the future of their organizations. At the same time, only about a quarter of […]

From Around The Web:

• AT&T’s Chief Data Officer Provides Insights On Making AI Work, www.forbes.com
• California’s Anti-Bot Law Raises The Stakes For The Use Of AI Influencers | AdExchanger, adexchanger.com
• GE launches new Edison platform with AI apps | Healthcare IT News, www.healthcareitnews.com
• NBCUniversal Taps Machine Learning to Tie Ads to Relevant Moments on TV – Adweek, www.adweek.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.