MarTech Today: Vistar’s DOOH private marketplace, Content Analytics’ Scorecards & Facebook’s dynamic creative

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Vistar launches private marketplace for Digital Out-of-Home
  Oct 30, 2017 by Barry Levine
  Company says it has the largest supply of inventory — covering thousands of billboards and screens in taxis, elevators and bus shelters.
• Content Analytics launches retailers’ Scorecards for brands’ product pages
  Oct 30, 2017 by Barry Levine
  The Scorecards notify brands about missing images, wordy product titles, lack of reviews and other content issues that could affect sales.
• Ceridian CMO says internal communications are key to branding through an acquisition
  Oct 30, 2017 by Amy Gesenhues
  CMO Kristina Cleary shares the branding strategy that drove Ceridian’s acquisition of Dayforce in 2012.
• The ROI of recommendation engines for marketing
  Oct 30, 2017 by Daniel Faggella
  Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the benefits of recommendation engines and explains why marketers should be paying attention.

From Marketing Land:

• Facebook’s dynamic creative can generate up to 6,250 versions of an ad
  Oct 30, 2017 by Tim Peterson
  Brands can set multiple options for the elements making up an ad, and Facebook will automatically piece together various versions.

From Around The Web:

• Five Key Benefits of Using AI in Marketing, MarTech Advisor
• Lean back and watch YouTube TV with a new app for your big screen, Official YouTube Blog
• The 7 Ways Brands Use Social Listening, Convince and Convert

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.