MarTech Today: Walmart’s ‘Toy Lab,’ Blockthrough acquires PageFair & the exit sign for the data-driven era

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Walmart launches interactive ‘Toy Lab’ to engage kids, showcase toys this holiday
  Nov 20, 2018 by Barry Levine
  The effort lets kids explore 20 different popular toys, and then generate a video highlight reel with a custom URL to send to their gift-giver.
• Blockthrough acquires PageFair, merging two leading anti-adblocking platforms
  Nov 20, 2018 by Barry Levine
  PageFair’s Adblocking Report will continue, and, for the time being, the companies will maintain their separate brands and logins.
• Are you a member of the MarTech community? Check out the Manifesto and find out
  Nov 20, 2018 by MarTech Today
  “Martech” isn’t just shorthand for “marketing technology.” It’s a community of forward-thinkers working at the intersection of marketing, technology, and management. Possibilities fire their imagination. Silos disappear. Agility increases. And customer satisfaction soars. Last year, we wrote the Martech Manifesto as a rallying cry for this community: Senior-level marketers who are passionate about exploring the […]
• Did the data-driven era miss an exit?
  Nov 20, 2018 by David Dowhan
  If the focus is on the right data aligned to business strategies instead of the same basic demographics, marketers don’t have to live in fear that inaccurate data will derail campaigns.
• Expedia-owned vacation sites HomeAway, VRBO now provide unified virtual tours
  Nov 20, 2018 by Barry Levine
  Using spherical photos from any supported source, the sites convert them to a single file format and user interface.

From Marketing Land:

• Product listing ads, digital co-op and the $13 billion opportunity
  Nov 20, 2018 by Andreas Reiffen
  By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it matters.

From Around The Web:

• 5 Trends that Will Define the Future of Marketing Automation, Marketo
• Is Third-Party Data Dead? We Don’t Think So and Here’s Why, Kenshoo
• How programmatic technology will change the way marketers do business, MM&M
• Diversifying Data With Artificial Intelligence And Blockchain Technology, Forbes

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.