MarTech Today: Watson helps native ads, ‘AMP is a lie’ & using content management martech

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Watson helps AdYouLike screen content for native ads
  Jul 14, 2017 by Barry Levine
  The UK-based ad platform, now expanded to the US, says this is the first native ad job for the “Jeopardy”-winning supercomputer.
• For Trusona’s CMO, a startup mindset means being a jack-of-all-trades
  Jul 14, 2017 by Amy Gesenhues
  After 14 years leading marketing programs for Microsoft, Karen Dayan made the jump to marketing startups and hasn’t looked back.

From Marketing Land:

• The AMP is a lie
  Jul 14, 2017 by Patrick Stox
  Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your mobile page speed issues? Columnist Patrick Stox weighs in.
  
• 4 things missing in your app that are costing you users
  Jul 14, 2017 by Polly Alluf
  How do you stop users from abandoning your app? Columnist Polly Alluf shares four tactics that will help turn things around and keep your users engaged.
• An update on executive changes on the editorial team
  Jul 14, 2017 by Elisabeth Osmeloski
  Flagship sites Search Engine Land, Marketing Land and upstart MarTech Today look ahead as personnel shifts present new growth opportunities.
• Learning to use content management martech is biggest educational need for marketers
  Jul 14, 2017 by Amy Gesenhues
  Content Marketing Institute’s latest survey aims to better understand how content marketers are managing their content strategy.
• Get the “2017 Webinar Benchmarks Report” from ON24
  Jul 13, 2017 by Digital Marketing Depot
  For this report, ON24 looked at more than 16,000 webinars delivered by over 1,000 organizations from around the world to detail the entire lifecycle of a webinar, including webinar promotion and registration metrics, webinar interactivity metrics, audience viewing habits, and both live and on-demand attendance and conversion metrics.
  

From Around The Web:

• If You Want To Be A Bigger Business You Simply Need Marketing Automation, Webpresence Inbound Marketing Blog
• How Predictive Intelligence Can Empower Your Facebook Promotion Strategy, Socialbakers

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.