MarTech Today: The Weather Company partners with LiveRamp, everything about F8 & the easiest page speed win

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• The Weather Company’s data now available to any advertiser through LiveRamp
  Apr 24, 2017 by Barry Levine
  The new partnership means that the IBM-owned Weather Company will now become what it calls ‘an ad product factory.’
• Separate marketing technology fact from fiction at MarTech Conference in 2 weeks
  Apr 24, 2017 by Scott Brinker
  We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances of smaller vendors, MarTech is produced […]
• Facebook’s F8: Everything you need to know [Podcast]
  Apr 24, 2017 by Matt McGee
  Our crew is back from F8, and we talk about the biggest news, the most under-the-radar news and more from Facebook’s annual developer event.

From Marketing Land:

• [Reminder] Live Webinar: 5 Hottest Trends in Advanced Analytics
  Apr 24, 2017 by Digital Marketing Depot
  Marketing data is everywhere. With so many new consumer touch points — from chatbots to in-store beacons and virtual assistants — the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets and basic data visualizations, are you really leveraging your data in meaningful ways? Isn’t it time […]
• 5 must-dos for SEO beginners
  Apr 24, 2017 by Jordan Kasteler
  If you’re new to SEO, or if it isn’t your primary focus, you might be neglecting tactics that will really move the needle. Contributor Jordan Kasteler outlines 5 things you should be doing and shares tools to help you accomplish these tasks.
• Images: Your easiest page speed win
  Apr 24, 2017 by Kristine Schachinger
  Page speed is important for both rankings and user experience, yet columnist Kristine Schachinger notes that many companies are missing an easy opportunity to improve in this area: image optimization.

From Around The Web:

• New Plugin Offers Better Plugin Recommendations in the WordPress Admin, wptavern.com
• The Beginner’s Guide to Google Optimize, ConversionXL
• Breakthrough Mobile Marketing Platform Uses Location-Based Data to Deliver Targeted Social Media Advertising, PR Web
• Eyeota Delivers Precision Targeting to B2B Marketers Through New Data Marketplace Integration, get.eyeota.com
• Header Bidding Unleashed A Huge Infrastructure Problem And Ad Tech Will Either Sink Or Swim, Ad Exchanger
• How AI is bound to change B2B sales and marketing forever, eConsultancy
• How Merkle’s Data Chops Deliver For Dentsu Aegis Network, Ad Exchanger
• Separating marketing technology fact from fiction at #MarTech in 2 weeks, Chief Marketing Technologist Blog
• Top 4 AI Implementation Challenges and How to Address Them, www.martechadvisor.com
• Drumroll please! The nominees for the Google Play Awards are…, Google Blog
• Introducing the next generation of Jump, blog.google
• 3 Powerful Social Advertising Tools to Track Offline Transactions, 3Q Digital
• How CrossCheck used social media monitoring to find fake news, www.newswhip.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.