MarTech Today: WeLens’ group VR software, mapping the customer journey & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• WeLens introduces software to manage group screenings of 360-degree video VR
  Jul 5, 2017 by Barry Levine
  Originally targeted at individual experiences, 360-degree video is now being shown to audiences in showrooms, trade shows and other venues.
• Here’s why marketers should not ignore this Supreme Court case
  Jul 5, 2017 by Kate Kaye
  Marketers accustomed to utilizing the voluminous flow of data provided by mobile device carriers should keep an eye on an upcoming Supreme Court decision.
• Why mapping the customer journey is critical to your measurement program
  Jul 5, 2017 by Alison Lohse
  Columnist Alison Lohse explains why insights into the customer journey are key to helping your measurement program reach its full potential.

From Marketing Land:

• People-based marketing requires good people
  Jul 5, 2017 by Jose Cebrian
  Columnist Jose Cebrian believes that to get the most out of marketing technology, you need to hire the right people who can help you use it to its fullest.
• Google goes after mobile native advertising with new AdSense formats
  Jul 5, 2017 by Ginny Marvin
  Publishers can now add the three new formats to their mobile sites, creating more inventory for responsive ads.

From Around The Web:

• Microsoft Workplace Analytics helps managers understand worker productivity, TechCrunch
• Disorder in the Martech Stack: Five Ways to Avoid It, MarTech Advisor
• How Will AI Affect Marketing Efforts?, eMarketer
• MarTech: Making Marketers More Independent, MarTech Advisor
• Amazon’s Alexa passes 15,000 skills, up from 10,000 in February, TechCrunch
• What it takes to build a compelling chatbot, VentureBeat
• Accenture is touting an AI-driven programmatic video ad, Digiday

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.