• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
MarTech Today Newsletter

MarTech Today: WeLens’ group VR software, mapping the customer journey & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: WeLens introduces software to manage group screenings of 360-degree video VR Jul 5, 2017 by Barry Levine Originally targeted at individual experiences, 360-degree video is now being shown to audiences […]

Barry Levine on July 6, 2017 at 9:00 am
  • More

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • WeLens introduces software to manage group screenings of 360-degree video VR
    Jul 5, 2017 by Barry Levine
    Originally targeted at individual experiences, 360-degree video is now being shown to audiences in showrooms, trade shows and other venues.
  • Here’s why marketers should not ignore this Supreme Court case
    Jul 5, 2017 by Kate Kaye
    Marketers accustomed to utilizing the voluminous flow of data provided by mobile device carriers should keep an eye on an upcoming Supreme Court decision.
  • Why mapping the customer journey is critical to your measurement program
    Jul 5, 2017 by Alison Lohse
    Columnist Alison Lohse explains why insights into the customer journey are key to helping your measurement program reach its full potential.

From Marketing Land:

  • People-based marketing requires good people
    Jul 5, 2017 by Jose Cebrian
    Columnist Jose Cebrian believes that to get the most out of marketing technology, you need to hire the right people who can help you use it to its fullest.
  • Google goes after mobile native advertising with new AdSense formats
    Jul 5, 2017 by Ginny Marvin
    Publishers can now add the three new formats to their mobile sites, creating more inventory for responsive ads.

From Around The Web:

  • Microsoft Workplace Analytics helps managers understand worker productivity, TechCrunch
  • Disorder in the Martech Stack: Five Ways to Avoid It, MarTech Advisor
  • How Will AI Affect Marketing Efforts?, eMarketer
  • MarTech: Making Marketers More Independent, MarTech Advisor
  • Amazon’s Alexa passes 15,000 skills, up from 10,000 in February, TechCrunch
  • What it takes to build a compelling chatbot, VentureBeat
  • Accenture is touting an AI-driven programmatic video ad, Digiday


About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Channel: MarTech Today Newsletter

Subscribe to receive daily martech news and expert insights. See terms.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The 7 Phases of a Website Redesign
  • Rearchitecting Revenue: Accelerating Demand Through Data
  • Save Your Marketing by Fixing Bad Data, First
  • Precision Demand Generation: Create Meaningful Connections With Your Buyer
  • The Media-First Approach Why visual media must be a primary consideration for e-commerce businesses
See More Whitepapers

Webinars

  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
  • Your Customer is Calling: Make the Most of Your Marketing Spend with Call Tracking
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Register For MarTech - Free

Receive daily martech news and analysis.

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2021 Third Door Media, Inc. All rights reserved.