MarTech Today: WhatsApp’s plans for business, Google’s new anti-fraud initiatives & rise of the strategic marketing operations leader

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• What marketers make of WhatsApp’s plans for businesses
  Sep 21, 2017 by Tim Peterson
  The Facebook-owned messaging app’s global user base creates an opportunity for it to serve as an email marketing alternative abroad.
• Google announces new anti-fraud initiatives for DoubleClick Bid Manager
  Sep 21, 2017 by Ginny Marvin
  The measures include a push for greater ads.txt adoption, invalid traffic reporting and automated refunds.
• Marketing technology can’t fix a flawed process, says VisionEdge Marketing’s President
  Sep 21, 2017 by Amy Gesenhues
  VisionEdge Marketing’s Laura Patterson will be a part of the ‘How to Implement Best-in-Class Processes, the Foundation of Your Marketing Operations’ panel at MarTech Boston.
• Rise of the strategic marketing operations leader: Part 1
  Sep 21, 2017 by Debbie Qaqish
  Contributor Debbie Qaqish believes marketing operations leaders are becoming the new power players in marketing and gives examples of how they’re driving change in their organizations.

From Marketing Land:

• Messenger’s M assistant will suggest buying movie tickets through Fandango, sharing GIFs
  Sep 21, 2017 by Tim Peterson
  M will use Fandango’s Chat Extension so that people can pull up a list of showtimes from Fandango’s site when planning an outing with friends.
  

From Around The Web:

• Adobe Integrates Analytics And Audience Manager To Connect Marketing To Media, AdExchanger
• Larry Ellison Says Oracle Can Beat Amazon at Its Own Game, CMS Wire
• E-commerce is being fueled by these key tech trends, Retail Dive
• Centro Integrates with Sharethrough to Power In-Feed Native Ads on the Open Web – Digital Advertising Planning and Buying, Centro
• Seismic Announces Enhancements to its Partner Edge Program, Seismic
• Free Cloud-Native Tools Are Changing the Industry, CMS Wire
• I’ve joined HubSpot as VP platform ecosystem, and this is why, Chief Marketing Technologist
• MarTechExec Compiles Comprehensive Report on the Impact of AI on Modern Marketing, MarTechExec

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.