MarTech Today: Why clients in-house, The Trade Desk’s unified ID and long live email

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Why clients in-house and what agencies can (and can’t) do about it
  Feb 1, 2019 by Amy Gesenhues
  Clients moving services in-house isn’t a new challenge, but our survey found it tops the list of digital agency concerns.
• The MarTech Minute: Sitecore teams with IBM iX, TowerData picks up Xverify, more
  Feb 1, 2019 by Amy Gesenhues
  The martech week in review: News and announcements in marketing technology this week that you might have missed.
• Why The Trade Desk’s unified ID may be catching on
  Feb 1, 2019 by Barry Levine
  Although part of the Ad ID Consortium and the DigiTrust efforts, the major DSP is populating the ad ecosystem with its own solution.

From Marketing Land:

• Long live email: Why email’s future remains bright
  Feb 1, 2019 by Len Shneyder
  Part 3 of this email marketing series looks at what email has in store in the coming years and why its growth and continued relevance is all but assured.

From Around The Web:

• How AI Will Redefine the Modern Marketing Campaign, Marketo
• The Best Landing Page Design Examples To Inspire Your Next Layout, Unbounce
• Twitter cuts off API access to follow/unfollow spam dealers, TechCrunch
• How this Adtech Firm uses AI to Ensure Audience sees Relevant In-video Ads, Entrepreneur
• Alexa updates mean marketers must consider how emails sound, not just how they look, Entrepreneur

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.