MarTech Today: WordPress 4.4, ABCs Of Programmatic & Offline CPG Sales Data

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• WordPress 4.4 Out Now, Makes All Images Responsive & Adds Embeddable Posts
  Dec 14, 2015 by Matt McGee
  Latest release also includes the platform’s new default theme for 2016.
• The ABCs Of Programmatic
  Dec 14, 2015 by Digital Marketing Depot
  The ABCs of Programmatic white paper from Marin Software is a detailed 18-page primer that will help you understand the huge programmatic opportunity and the lexicon and conventions you need to know to ride this latest wave of ad technology innovation to success.
• Follower-Tracker SocialRank Launches Teams Version On Road To Becoming Audience Management Platform
  Dec 14, 2015 by Barry Levine
  The updated tool from the New York City-based company is part of its planned evolution into a kind of CRM for a brand’s social media followers.
• SMX West Rates Increase Sunday — Register & Save!
  Dec 14, 2015 by Marketing Land
  Search Marketing Expo – SMX West rates increase Sunday. Register this week and save $300. Attend SMX West for: Quality content: 60+ tactic-packed sessions, keynotes and clinics. Choose sessions that best suit your focus, experience and personal needs.
• PlaceIQ & IRI Team Up To Bring Offline CPG Sales Data To Ad Targeting, Attribution
  Dec 14, 2015 by Greg Sterling
  Location intelligence and audience buying platform PlaceIQ last week announced a partnership with CPG purchase data and tracking company IRI. The deal allows in-store sales data to be used for digital ad targeting on the front end and equally for attribution on the back end.

From Around The Web:

• Musk, other tech chiefs back artificial intelligence startup with $1 billion, www.reuters.com
• Strategies for Website Accessibility, for Ecommerce, www.practicalecommerce.com
• Marketers: 5 technologies you should watch for, venturebeat.com
• Reflecting on the Year in Marketing Technology, www.cmswire.com
• Don’t build a mobile app (a message from the app graveyard), venturebeat.com
• Improved Embedding Tools: Embedded Video Player API, developers.facebook.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.