MarTech Today: WordPress’ Instant Articles plugin, Trade Desk goes native & top social listening tools

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• WordPress releases plugin to support Facebook Instant Articles
  Mar 7, 2016 by Tamar Weinberg
  WordPress has partnered with Facebook to launch a plugin that supports Instant Articles out of the box.
• IAB primer outlines anti-ad blocking choices for publishers — and their risks
  Mar 7, 2016 by Greg Sterling
  Report offers a range of options and approaches for publishers, featuring varying degrees of aggressiveness.
• Up close at SMX West 2016: Advanced audience targeting
  Mar 7, 2016 by Christi Olson
  Columnist Christi Olson recaps insights from a group of industry veterans at SMX West who discuss how to get the most from advanced audience targeting.
• DSP Trade Desk adds native ad support, with Sharethrough as first integrated SSP
  Mar 7, 2016 by Barry Levine
  The announcement means that programmatic implementation of native ads has taken another step forward.
• Forrester Wave Report Names Top Four Social Listening Tools
  Mar 4, 2016 by Barry Levine
  Research firm points out that with new features continually being added, social listening platforms are evolving into “social relationship” ones.

From Around The Web:

• Amazon to restore encryption to Fire tablets after complaints, www.reuters.com
• HTML Email Marketing Benefits, blogs.constantcontact.com
• Designing Social Interfaces: Principles, Patterns, and Practices for Improving the User Experience, www.uxmatters.com
• Brands Making Packages the Media of the Future, adage.com
• IAB Releases Ad Blocking Primer That Recommends a New “DEAL” Between Publishers and Consumers, www.iab.com
• Understanding the CMO-CTO Divide, www.martechadvisor.com
• Google Photos adds support for Live Photos on iOS, TechCrunch
• Google’s AMP: The Fun and User-Friendly Guide to Accelerated Mobile Pages, www.copyblogger.com
• How Facebook’s ‘App for Everything’ Could Revolutionize Media and Marketing, contently.com
• Mozilla tests the waters for Firefox OS IoT apps, including a Samantha-style virtual assistant, TechCrunch
• Why Every Marketer Should Be Keeping Up With the Evolution of Messaging Apps, www.adweek.com
• Why the IoT Needs a Chief Location Officer?, www.martechadvisor.com
• What Will Social Look Like at the End of 2016?, simplymeasured.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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