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MarTech Today: WorkSpan’s platform for marketing networks, Narrativ’s auctions for affiliate links & static site generation

Barry Levine on August 24, 2017 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

WorkSpan launches a platform for joint marketing campaigns
Aug 23, 2017 by Barry Levine
The company says this is the first to allow management of multiple campaigns between an unlimited number of businesses.
Join the marketing technology community at MarTech. Beta rates expire this Saturday!
Aug 23, 2017 by MarTech Today
Join the marketing technology community at MarTech, October 2–4 in Boston. You’ll be able to choose from more than 40 sessions featuring 50 speakers from brands and agencies braving the intersection of marketing, technology and management. See the agenda. You’ll be joining attendees and speakers from top brands including: Rates increase Saturday Our low […]
Demand gen tunnel vision: Why your company probably needs to invest in branding
Aug 23, 2017 by John Steinert
What if your KPIs aren’t telling you the whole story? Contributor John Steinert explains why you need to uncover the blind spots in your approach.
Meet today’s CMO: Multisport athlete
Aug 23, 2017 by Sonjoy Ganguly
Thanks to martech, the CMO’s role is dramatically shifting. Columnist Sonjoy Ganguly shares tips for how you can train and win in today’s hypercompetitive marketing landscape.
Narrativ marries affiliate links with real-time auctions
Aug 23, 2017 by Barry Levine
Now generally available, its platform puts in-content links out for programmatic bid, allowing retailers to outbid Amazon for a given product.

From Marketing Land:

Load time, static site generators & SEO: How we lowered our own site’s load time by 74%
Aug 23, 2017 by Chris Liversidge
Google’s upcoming transition to mobile-first indexing, combined with its raised expectation of mobile site performance, should convince site owners to consider static site generation. Contributor Chris Liversidge explains.
Join the marketing technology community at MarTech. Beta rates expire this Saturday!
Aug 23, 2017 by Marketing Land
Join the marketing technology community at MarTech, October 2–4 in Boston. You’ll be able to choose from more than 40 sessions featuring 50 speakers from brands and agencies braving the intersection of marketing, technology and management.
Google announces AMP speed and viewability enhancements for ads
Aug 23, 2017 by Michelle Robbins
Utilizing “Fast Fetch” ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates.

From Around The Web:

The Washington Post brings artificial intelligence to its native ads, Digiday
How to Add AI into the B2B Ecommerce Mix, Multichannel Merchant
ViralGains and Peer39 by Sizmek Go Beyond Brand Safety and Partner to Deliver Highly Contextually Relevant Video Ads, Market Wired
Annina Koskiola, CEO of Proximi.io talks Marketing Tech, MarTech Advisor
Getting To The Holy Grail: How Publishers Measure The Incremental Value Of Ad Tech Partners, AdExchanger
How AI is a Catalyst for Digital Transformation in Marketing, MarTech Advisor
Facebook now lets you take 360 photos in-app, use them as Cover Photos, TechCrunch

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.