MarTech Today: Wrestling with VR, Brandwatch buys BuzzSumo & Oculus’ VR conference

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• How marketers are wrestling with virtual reality’s adoption issue
  Oct 11, 2017 by Tim Peterson
  VR alone may not yet offer brands the scale they seek, but thanks to location-based VR, VR-based filmmaking and AR, VR can still be valuable.
• Qubit launches an Instagram-like, AI-powered product news feed for mobile
  Oct 11, 2017 by Barry Levine
  Called Aura, it predicts what products a specific user would like to see next.
• Brandwatch adds more content intelligence by buying BuzzSumo
  Oct 11, 2017 by Barry Levine
  The UK-based social monitoring company is broadening its ability to offer insights about what topics, questions and influencers are hot.
• 4 ways to revamp your email creation process
  Oct 11, 2017 by Mary Wallace
  If your email creation process happens at the pace of a sloth, it’s time for a change. Columnist Mary Wallace outlines four steps to help you streamline and improve communications with your target audience.

From Marketing Land:

• Live from Facebook-owned Oculus’s annual VR conference: Day 1
  Oct 11, 2017 by Tim Peterson
  All the news from the opening keynote at the virtual reality company’s annual developer conference.
• Updated for 2017! Enterprise Paid Media Campaign Management Platforms
  Oct 11, 2017 by Digital Marketing Depot
  The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency and productivity. MarTech Today’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market […]

From Around The Web:

• Facial recognition technology will replace IDs, credit cards, and passwords, Venture Beat
• How will we face being defeated by machines?, The Verge
• Trends That Will Elevate The IoT Influence In 2018, Read/Write
• Amazon’s AI division is a revolving door of talent for Microsoft and Google, The Next Web
• Apple’s Tim Cook on iPhones, augmented reality and how he plans to change your world, The Independent
• Google is adding Duo video calling to the dialer and SMS app of Pixel, Android One phones, Android Central
• Making video calling easier on your Android phone, www.blog.google

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.