MarTech Today: xAd adds cost per visit, bad bots everywhere & Bing’s ‘Sportcaster’ bot for Messenger

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• With cost per visit, xAd brings search-like performance to mobile advertising
  Mar 17, 2017 by Greg Sterling
  Brands and enterprises will pay only for customers who walk through the door.
• Report: Bad bots are swarming virtually every website and login page
  Mar 17, 2017 by Barry Levine
  The good news: They’re not evolving very fast, and new user IDs like biometrics may eventually challenge their growth.

From Marketing Land:

• Havas, the Guardian, British govt. blacklist Google, YouTube for ‘unacceptable’ ad placements
  Mar 17, 2017 by Ginny Marvin
  As pressure mounts, Google says it will make changes regarding ads being placed alongside extremist content.
• Bing rolls out ‘Sportscaster’ Messenger bot for March Madness
  Mar 16, 2017 by Amy Gesenhues
  Bing’s bot lets fans follow their favorite NCAA men’s basketball team and will send a message if a team advances in the tournament.

From Around The Web:

• Signal and Tapad Partner to Expand Customer Reach Across Devices, Signal
• Pepperjam Simplifies Retailers’ eCommerce Business with Shopify Integration, Business Wire
• Top 5 Social Media Monitoring Tools To Track Your Brand Keywords, Search Engine People
• Gmail can now stream video attachments on the desktop, The Verge
• LinkedIn open sources Flashback, a tool for mocking internet traffic, TechCrunch
• Google promises ‘more robust’ tools to help YouTube advertisers avoid controversial videos, VentureBeat

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.