MarTech Today: Yahoo Mobile Search’s AMP Support, Adobe Post Launches & Humans > Bots

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Yahoo Mobile Search Gets AMP Support, Twitter Integration, New Image Search & More
  Dec 22, 2015 by Barry Schwartz
  Yahoo has revamped some of their mobile search results and jumps at supporting AMP-powered news publishers.
• State Of E-Commerce Benchmark Report
  Dec 22, 2015 by Digital Marketing Depot
  Yotpo’s e-commerce benchmark report features the most recent and relevant data from more than 65 million orders across more than 120,000 e-commerce stores.
• The Search Is Over: Marketing Land’s Top 10 Search Marketing Columns Of 2015
  Dec 22, 2015 by Jessica Thompson
  From Google algorithm changes to reputation management nightmares, this has been an eventful year in search. Take a look at the columns that resonated most with search marketers in 2015.
• Adobe Launches Adobe Post To Help You Build Better Social Graphics
  Dec 22, 2015 by Martin Beck
  Free iPhone app gives anyone the ability to create professional looking social graphics.
• New Report: It’s More Important To Detect Humans Than Bots
  Dec 21, 2015 by Barry Levine
  The first report from Detroit-based Are You A Human, Inc. recommends we give the equivalent of “passports” to Verified Humans.

From Around The Web:

• Web Analytics: The Secret Ingredient in Lead Scoring, blog.crazyegg.com
• Alphabet’s Eric Schmidt: The design of AI should avoid undesirable outcomes, qz.com
• Google Pairs With Ford To Build Self-Driving Cars, www.yahoo.com
• Optimizing Your Design For Rapid Prototype Testing, www.smashingmagazine.com
• Website Speed Optimization Hacks, www.searchenginejournal.com
• Verisign gets patent for generating Pronounceable domain names, domainnamewire.com
• Littlstar is the First to Bring Immersive 360 Video to Apple TV, twinkle.littlstar.com
• 7 not-quite-predictions for marketing technology in 2016, chiefmartec.com
• New Isn’t Always Better: A Case for Evaluating Existing MarTech First, www.martechadvisor.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.