MarTech Today: Yahoo’s Mobile Developer Event, App Indexing/SEO & Hreflang Markup Notifications

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Yahoo Holds Mobile Developer Event Against Backdrop Of Uncertain Future
  Feb 19, 2016 by Greg Sterling
  Company cites mobile progress while board explores “strategic options.”
• WATCH: “Marketing Land Live” Premiere Episode, Our New Weekly Video Show
  Feb 19, 2016 by Matt McGee
  If you missed today’s live video show, watch the replay below with some of the Marketing Land editorial team discussing this week’s important news stories.
• Yelp Offers Full Reviews Database To Social Monitoring Tool Sprinklr
  Feb 19, 2016 by Greg Sterling
  Company sees the deal as way to show the value of Yelp to brands.
• Tim Peterson Joins Marketing Land To Report On Social/Digital Media
  Feb 19, 2016 by Matt McGee
  Former Advertising Age and Adweek reporter is newest member of Third Door Media’s editorial team.
• Ad Age: Google To Launch Accelerated Mobile Pages On February 24
  Feb 18, 2016 by Barry Schwartz
  Google is set to launch AMP in their mobile search results Wednesday, but you can demo it now at g.co/ampdemo on your mobile device.
• Want To Speak At Marketing Land SocialPro? Here’s How
  Feb 18, 2016 by Chris Sherman
  The agenda for our upcoming Marketing Land SocialPro show is live, and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place June 20–21, 2016, at the Bell Harbor conference center in Seattle. To increase the odds of being selected, be sure to read the agenda.
• App Indexing & The New Frontier Of SEO: App Packs & App Store Search
  Feb 19, 2016 by Emily Grossman
  In this third and final installment of a series on app indexing and how it impacts search engine optimization, contributor Emily Grossman discusses how to rank apps in Google search results, as well as in Google Play and the iTunes App Store.
  
• Google App Streaming Now Live For Many Apps Via Try Now Button
  Feb 19, 2016 by Barry Schwartz
  Google App Streaming is now live in the Android Google App search results. You can preview apps directly from the search results before downloading them.
  
• Are Dynamic Ad Varieties A Waste Of Your Time?
  Feb 19, 2016 by Carrie Albright
  Columnist Carrie Albright explores the various types of dynamic ads available to search marketers to help you decide which (if any) may be right for you.
  
• Webmasters: Be On The Lookout For Hreflang Implementation Notifications From Google
  Feb 19, 2016 by Barry Schwartz
  Yesterday, Google sent out a large number of notifications to webmasters who have implemented hreflang markup incorrectly.

From Around The Web:

• New York’s public Wi-Fi hubs now have Android tablets, www.theverge.com
• Yahoo Forms Board Committee to Explore Options, www.wsj.com
• When Designing A Native Advertising Platform, Publishers Have Their Work Cut Out For Them, adexchanger.com
• What Bendable Screens Mean For The Future Of UI, www.fastcodesign.com
• Monitor Accessibility Errors on Your Ecommerce Site with Scrapy, WAVE, www.practicalecommerce.com
• 2 Email Address Capture Tools To Build Your List, heidicohen.com
• Location Data Management 101: Seeing the Bigger Picture, streetfightmag.com
• With Ads In Place, Google Takes Training Wheels Off AMP, adexchanger.com
• Building a Virtual Reality Platform is One of Google’s Biggest Moon Shots, www.reelseo.com
• Vimeo Further Enhances its Android App by Adding Chromecast Streaming, www.martechadvisor.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.