MarTech Today: Yahoo’s Spin-Off, Oracle’s Responsys & AMP’s Momentum

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Yahoo Announces It Will Spin Out Main Business Rather Than Alibaba Assets
  Dec 9, 2015 by Greg Sterling
  In a reversal, Yahoo announced this morning that it will abandon its planned spinoff of its remaining Alibaba shares and instead do a “reverse spinoff” of the rest of Yahoo. The reason the Alibaba spinoff was scrapped was uncertainty over tax liability.
• Oracle’s Responsys Adds Machine Learning-Driven Personalization Via Boomtrain Integration
  Dec 8, 2015 by Barry Levine
  Email marketers on the Oracle Marketing Cloud can now skip creating multiple email variations and segments when they want to target individuals.
• CampaignChain Launches Its Open-Source “Cockpit For Digital Marketing”
  Dec 9, 2015 by Barry Levine
  Germany-based company offers beta of a central dashboard to handle email and social campaign management through several tools.
• Google Touts “AMP” Momentum: We See 16,000 New Pages Each Day
  Dec 9, 2015 by Greg Sterling
  This morning Google held a meeting to provide updates about its Accelerated Mobile Pages (AMP) publishing initiative. The project launched as an open source effort with a range of publishers on October 7 this year. Some see AMP as Google’s answer to Facebook Instant Articles and Apple News.
• Site Redesign & Migration Tips To Avoid SEO & UX Disasters
  Dec 9, 2015 by Modestos Siotos
  Planning to overhaul your website? Check out contributor Modestos Siotos’ tips to help you minimize the potential negative impact of a site relaunch.
• Pinterest Acquires The Hunt & Pext To Boost Ad Tech, Commerce
  Dec 8, 2015 by Martin Beck
  The moves will add experience to Pinterest’s engineering and product teams.
• Setting Up Google Analytics Enhanced Ecommerce Using Google Tag Manager: A Step-By-Step Guide
  Dec 9, 2015 by Digital Marketing Depot
  Learn how GA Enhanced Ecommerce can help you understand user behavior from promotional impression to purchase. Get insight into how visitors first find products on your site, how many items they add or remove from the cart before checkout, and which product suggestions are effective. This guide from MoreVisibility will show you how to measure […]
  
• Google Search Will Integrate AMP Pages In Feb. 2016, May Get Ranking Boost
  Dec 9, 2015 by Greg Sterling
  Fast-loading pages using the AMP format will arrive early next year, may be designated as “Fast” in search results.
  

From Around The Web:

• Google Fiber Eyes Its Two Largest-Ever Targets: Los Angeles and Chicago, blogs.wsj.com
• Consumers can access a universal shopping cart using Shoppable for Google Chrome, www.internetretailer.com
• ScribbleLive Announces Integration With Hootsuite’s App Directory, www.marketwired.com
• WordPress 4.4 Release & What You Should Know About It, www.wpexplorer.com
• Everything You Need To Know About the New Apple TV App Store, blog.appfigures.com
• Instagram Now Lets You “3D Touch” Photos On Android, www.androidpolice.com
• Mozilla Will Stop Developing And Selling Firefox OS Smartphones, TechCrunch
• New Flickr App Offers 360° Photo Experience Via Samsung Gear VR Powered By Oculus, yahoo.tumblr.com
• The seven deadly sins of mobile marketing automation, venturebeat.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.