MarTech Today: The year in B2B marketing innovation, how ad agencies can survive in an AI-first world & more

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• 2017: The year in B2B marketing innovation
  Dec 26, 2017 by Peter Isaacson
  As we close in on the new year, columnist Peter Isaacson takes a look back at the trends that shaped B2B marketing and anticipates how they’ll continue to unfold in 2018.

From Marketing Land:

• 6 ways ad agencies can thrive in an AI-first world
  Dec 26, 2017 by Frederick Vallaeys
  Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a world of AI-first PPC.
• Facebook could prevent age-discriminating job ads if it wanted to
  Dec 26, 2017 by Tim Peterson
  Facebook, Amazon, Verizon and others used the social network’s age-based targeting to promote job openings, according to ProPublica and The New York Times.

From Around The Web:

• Data And Diversification: How Publishers Survived 2017, AdExchanger
• Wearables Still Far from Mass Adoption in US, eMarketer

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.