MarTech Today: YouTube brand safety solutions from IAS and DoubleVerify, the 2019 Stackie Awards & more

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• IAS, DoubleVerify release YouTube brand safety solutions
  Dec 14, 2018 by Robin Kurzer
  The third-party solutions aim to give advertisers greater assurances that their video ads appear against brand suitable content.
• Want to understand your marketing stack better? Enter the 2019 Stackie Awards
  Dec 14, 2018 by Robin Kurzer
  Entry is free and open through March 15, 2019.
• The MarTech Minute: Magnolia updates its CRM, Formstack buys QuickTap, more
  Dec 14, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed.

From Marketing Land:

• Google adds pay for conversions bidding in Display campaigns
  Dec 14, 2018 by Ginny Marvin
  Advertisers can pay for conversions rather than clicks or impressions.
  

From Around The Web:

• Imax Is Shutting Down Its VR Business, Closing Remaining Three VR Centers in Q1, www.variety.com
• 10 Agency Pros Share How AI Has Improved Their Workflow, www.forbes.com
• Can Artificial Intelligence Save Digital Advertising?, aithority.com
• This early GDPR adtech strike puts the spotlight on consent | TechCrunch, techcrunch.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.