MarTech Today: Zapier launches Digest, PostUp adds channels & Snap’s Spectacles

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Zapier launches Digest, so its apps can send their messages where you want
  Nov 17, 2016 by Barry Levine
  With Digest, messaging and alerts from all those apps become just more outputs that Zapier manages.
• PostUp adds the ability to automatically assemble emails through your CMS
  Nov 17, 2016 by Barry Levine
  The email service provider also now supports push notifications for email subscribers

From Marketing Land:

• What brands should know about shooting with Snap’s Spectacles
  Nov 17, 2016 by Tim Peterson
  Snap Inc.’s Spectacles aren’t a replacement for your phone’s camera. They’re an alternative lens for your Snapchat stories.

From Around The Web:

• Facebook acquires CMU spinoff company FacioMetrics, triblive.com
• Tips to Declutter Your WordPress Website for Better Performance, www.wpexplorer.com
• A legitimate gripe about .blog, but really new TLDs in general, domainnamewire.com
• Autobytel Partners with Videology to Bring its Expansive In-Market Auto Consumer Data to Video, www.prnewswire.com
• Criteo Names Ad Tech Veteran Marc Grabowski EVP of Global Supply and Business Development, www.criteo.com
• MediaMath Launches Adaptive Segments, Dynamic, Real-time Audiences Marketers can Activate Instantly in Media, www.mediamath.com
• 20 B2B Marketing Automation Tips, blog.marketo.com
• Advanced Tech & Data Integration Confirmed as Key Solution to Marketers’ Struggle with Omnichannel Identification, thedma.org
• Artificial Intelligence is Here: 5 Brands Using AI, www.toprankblog.com
• Alexa will soon be able to send text messages through AT&T, techcrunch.com
• The top 20 fake news stories outperformed real news at the end of the 2016 campaign, www.vox.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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