MarTech Today’s GDPR guide for marketers is now available

As the May 25, 2018, deadline for compliance with the General Data Protection Regulation (GDPR) draws near, you may find yourself wondering what a European Union (EU) law has to do with you. The short answer is: everything.

GDPR is a sweeping set of new data privacy rules that govern the collection and use of EU citizens’ personal data — no matter where you are located. So, if you currently have European customers, or plan to, the regulation applies to you.

That’s why we put together GDPR: A Guide for Marketers — to help marketers understand not just what GDPR is, but also how it is being implemented and enforced, whether or not their companies will be impacted and how to prepare.

The guide will walk you through everything you need to know, including:

• How does GDPR affect American businesses?
• What does GDPR entail?
• How will GDPR be enforced?
• What are the common misconceptions?

Get informed and be prepared. Download our free guide today.

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Robin Kurzer

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.