Good morning, Marketers, we hope you’ve shaken off the Cyber Monday buzz!

Now that Cyber Week is officially over, marketers everywhere deserve a moment of appreciation. Pat yourself on the back, because Cyber Monday shattered records of all kinds thanks to your efforts. By the close of Monday’s shopping event, a record $9.4 billion was spent online in the U.S., marking the busiest and largest online shopping day in U.S. history.

Major brands and retailers weren’t the only winners this year — smaller e-commerce shops and direct-to-consumer (DTC) brands also reported high volumes of web traffic and sales during Cyber Week. Shopify reported that over 25.5 million shoppers made a purchase from their merchants during Cyber Week, while Amazon announced that independent third-party sellers in its stores — mostly small and medium-sized businesses — sold more items during Cyber Monday than any other 24-hour period in the company’s history.

In other news, martech platform Sprinklr announced it has acquired Nanigans’ social advertising business,  bringing the total amount of ad spend managed on Sprinklr’s Modern Advertising platform to more than $1.5 billion. Sprinklr plans to bring a number of Nanigans ad specialists to its team, but Nanigans will maintain ownership of its incrementality business that measures ad effectiveness. The addition of Nanigans’ social advertising business will boost one of Sprinklr’s primary areas of focus (social ad campaigns) and give it access to new talent and a sizeable pool of performance advertising data.

CabinetM has released a new version of its Stack Map visualization tool which allows teams to create a visual representation of their martech stacks. According to CabinetM CEO Anita Brearton, it’s not unusual for martech stacks to include between 100 to 250 tools. The updates include the ability to see non-integrated martech solutions alongside integrations, helping teams identify integration requirements.

We have much more for you below, including your Pro Tip on identifying the best time to send emails. Also, there are only 20 days until Christmas — get back to work!

Jennifer Cannon,
Senior Editor

 
 
 
Pro Tip
 

Send time optimization: Trust data to customize

“Are you still sending emails using the traditional blanket approach your sales team uses? Or do you defer to the benchmark studies on the best time to send your emails? The best advice I can give is to either do an A/B testing to follow your benchmarks and what works for you or use an ESP that has a send time optimization feature to pilot sends based on when your users are most likely to open emails,” explains Nandini Rathi of Bluecore. “From a deliverability perspective, your email sends will spread out in 24 hours just like your triggered sends and there will be no peaks in your sending behavior. And if you are planning to split a high-volume campaign into multiple sends, you won’t need to do that anymore. Use send time optimization instead.”

Learn More »

 

How deep learning can reduce bias in advertising

Sponsored Content by Cognitiv

Algorithms, especially those that utilize deep learning in some manner, are notorious for being opaque. To be clear, this means that when you ask a deep learning algorithm to answer a question, the algorithm gives you an answer without any explanation of how it came to that conclusion.

Read More »

 
MarTech Minute
 

Postscript secures seed money, Bedrock partners with Nielsen and Merkle expands its staff

Postscript raises $4.5 million in seed funding. Postscript, an SMS marketing platform built specifically for the e-commerce ecosystem, has raised $4.5 million in seed money from various investors, including Y Combinator, Accomplice and Ali Capital. Investment funds also came from a few entrepreneurs in the industry, such as Klaviyo founder Andrew Bialecki and Kayak founder Paul English. “They have outstanding founder/product/market fit, and I believe what they’re building will be an essential part of any e-commerce company’s marketing stack,” said English. Postscript, which currently supports Shopify shops exclusively, offers enriched messaging capabilities via one-click integrations and hyper targeting triggers based on user behavior. 

Bedrock Analytics joins Nielsen Connect Partner Network. Bedrock Analytics, a CPG analytics platform, has joined the Nielsen Connect Partner Network, giving Bedrock Analytics and Nielsen CPG Data customers a new level of analytics across the two platforms. “Bedrock’s cloud-based analytics and insights platform helps to bring Nielsen data to life for our CPG customers, empowering brands to build compelling sales stories for retail buyers,” said Nielsen Connect Partner Network’s Brett Jones. The partnership will expand Bedrock and Nielsen’s joint offerings to include “frictionless” data processing, automated CPG data analysis and CPG data expertise, according to Bedrock’s announcement.

Merkle beefs up its data science team. After acquiring the data and analytics company Ugam in July, Merkle reports it now has a team of more than 2,500 data scientists who are focused on helping Merkle’s clients identify and measure the value of each customer touchpoint. Along with the new team members, the Ugam acquisition added new capabilities to Merkle’s offerings, including the ability to influence purchases with competitive pricing models and insight into channel partner marketing activity. Merkle Americas President Craig Dempster said the purchase of Ugam has proven to be a “valuable asset” for Merkle by expanding its offerings and enhancing its analytics capabilities.

 

"I seriously never knew how many tools we use."

Discover the scope of your very own marketing stack (and promote your organization across the marketing industry, while you’re at it) by entering the 2020 Stackie Awards! Step 1: Create a compelling visualization of your marketing technology stack. Step 2: Share it with the MarTech community. Step 3: Earn recognition from your peers, attract marketing talent, and reward your martech vendors.

Find Out What It Takes To Win »

 

Don't miss today's webinar-- Get More Value Out of Your First-Party Data

Sponsored by Invoca

First-party data is your most important advantage in today’s highly regulated marketing environment. But extracting value from first-party data hasn’t been easy — until now. Join Jim Sterne, Founder of Marketing Analytics Summit and Ian Dailey, Senior Director of Product Marketing, Invoca as they show you how you can use AI to deliver smarter customer insights, resulting in more effective search, social and display ad campaigns.

Register Now »

 
 
 
What We're Reading
 

We've curated our picks from across the web so you can retire your feed reader

Hyper-Personalization: Why a CDP Isn’t Everything – CMS Wire

Researchers develop AI that reads lips from video footage – VentureBeat

7 A/B Testing Examples To Bookmark – VWO Blog

Get Started With UI Design With These Tips To Speed Up Your Workflow – Smashing Magazine

10 Customer Experience Alternatives To Competing On Price For The Holidays – Forbes

Ad Buyers Starting To Use The Trade Desk DSP Over Google, According To Advertiser Perceptions Report – AdExchanger