Good morning, we have tips for how to reach the inbox in your inbox. Is this inbox inception?
Fighting to stay relevant in the managed inbox is difficult enough throughout the year, and the holiday season only amplifies those challenges. While the countdown to Christmas quickly winds down (14 days, FYI), many email marketers are consistently pumping out reminders that their holiday deals are ending soon — but an overflowing inbox can work against us.
New research from SubjectLine.com has found 84% of respondents said they turn to their inboxes to find deals. If your brand is offering discounts, be sure to frontload that information into your subject line — but avoid coming off as spam. It’s a delicate balance, but well worth the effort to maintain your hard-earned connection with subscribers.
Adobe Campaign has announced compatibility with AMP for Email, the dynamic content inbox experience supported by Gmail and Outlook, among other inbox providers. The addition of AMP for Email features will help Adobe Campaign users create dynamic content for their emails natively. Recipients are able to interact with email content directly within the email itself, and any recorded interactions are synced directly to Adobe Campaign to produce insights.
Stepping away from the inbox (not literally, you have to keep reading here), analytics platform Retina has launched a Shopify integration that provides predictive analytics to merchants on customer lifetime value (CLV). The tool, Retina Go, aims to give small e-commerce retailers access to predictive insights around CLV and arm Shopify merchants with data that could help them compete with the big retail players. The key to optimizing the tool is having a marketing team that understands the impact of CLV and can apply the metrics to ongoing campaigns.
There’s much more below including your Pro Tip on experimenting with micro-campaigns.
Jennifer Cannon,
Senior Editor