Good morning, how much of your stack is in the cloud? 

Adobe is making Adobe Experience Manager (AEM) available as a cloud-native SaaS application. The goal is to streamline the onboarding process for new users and provide a more efficient solution with faster processing speeds, fewer administrative hiccups and less downtime. In fact, by moving the platform to the cloud, Adobe reports users saw a 40% lift in productivity as downtime dropped. 

“It creates a compelling offer for mid-size companies and enterprises that are increasingly transforming to adopt advanced digital tools but need more simplicity and flexibility to support their changing business models,” said Adobe’s Director of Strategy and Product Marketing Loni Stark. 

Salesforce also announced some cloud news, among other updates, at this year’s National Retail Foundation annual conference. The company has enhanced its Commerce Cloud platform for faster integrations and updated its commerce APIs to help shorten the production process for custom commerce apps built on its platform. Salesforce is also releasing a new Einstein AI dashboard that shows how Einstein AI-powered product recommendations are performing, and a new Order Management system to “connect and automate” the fulfillment and customer support experience. 

We have more for you below, including the latest acquisitions by Dun & BradStreet and Nielsen, and a new partnership between PlumSlice and Cloudinary. 

Amy Gesenhues,
Senior Editor 

 
 
 
Soapbox
 

In agile, you must put the needs of the team above your own

On an agile team, work is prioritized in a single backlog and the goal is to get the most important work done. Most of the time, the work takes many people from the team collaborating together. But there are two kinds of people that don’t work well in agile marketing – the hoarders and the “single laners.”

The hoarder is the so-called “expert” and likes being in a position where everyone needs him. He won’t share knowledge and works at protecting his domain.

The single laners only do the job they were hired to do and nothing more.

The problem with both the hoarders and single laners is that the focus is on themselves, not the good of the team. But in agile, the collective need to do what’s best for the customer far outweighs the individual contributor.

So, if you want to work on an agile marketing team, you’re going to have to keep the focus on the team, even if it’s not what’s best for you at all times.

–  Stacey Ackerman is the founder of Agilify Training

 

The State of Retail Media in 2020

Consumers everywhere now favor online marketplaces, not Google, when beginning a product search. Amazon recently overtook its rival when it comes to where shoppers start their customer journey. With so much change afoot, what exactly is the state of retail media in 2020? Join this live webinar with Crealytics CEO Andreas Reiffen and Third Door Media’s Editor-in-Chief Ginny Marvin as they discuss how leading retail brands can survive – and thrive – in the era of online marketplaces.

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MarTech Minute
 

Dun & Bradstreet and Nielsen make martech acquisitions

Dun & Bradstreet acquires Orb Intelligence. Business data and analytics provider Dun & Bradstreet is acquiring digital business identity and firmographic provider Orb Intelligence. Orb Intelligence provides a global database of information and attributes on over 55 million companies, including web domains, URLs, IP addresses and social networks. “The acquisition of Orb Intelligence cements our strategy to link the digital and physical worlds in the largest global repository of B2B data and to provide enriched firmographic data to customer profiles to help our clients more effectively execute campaigns to improve customer interactions and revenue returns,” said Michael Bird, president, sales & marketing solutions at Dun & Bradstreet.

Nielsen acquires analytics provider from Alliance Data Systems Corp. Nielsen Global Connect has purchased SaaS-based retail and customer data application Precima. Nielsen plans to use Precima’s consumer loyalty and retailer solutions to expand its portfolio of personalized and addressable pricing, promotion and assortment capabilities. Precima’s loyalty programs, retail relationships and employees will be integrated into the Nielsen Global Connect organization.

PlumSlice Labs and Cloudinary announce new partnership. Product experience management and supplier collaboration-provider PlumSlice Labs and media management provider Cloudinary are partnering to provide digital product information and media asset management services for retailers and wholesale brands. “Today’s consumers expect media-rich, personalized experiences and brands are eager to deliver these modern experiences seamlessly, and as easily as possible,” said Gary Ballabio, director of business development, Cloudinary. “We were pleased to partner with PlumSlice to ensure that our joint retail customer — one of the world’s biggest luxury retail brands — benefited from a modern tech stack designed for today’s needs.”

 

Actionable tactics & proven solutions: See the MarTech agenda!

Push the limits of marketing execution, process, and people… attend The MarTech Conference, April 15-17 in San Jose! The all-new agenda is live and ready for you to explore. You’ll unlock creative, vendor-agnostic solutions and actionable tactics for overcoming everyday marketing challenges, likes structuring marketing teams for organizational success, benchmarking multi-channel stacks to thrive, leveraging APIs to help meet customer expectations, and so much more.

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What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

The Chief Insights Officer: It’s About Way More Than Data – CMS Wire

Apple’s new privacy features have further rattled the location-based ad market – Digiday

Marketers Ignore True Brand Impact At Their Peril – Forbes

Facebook releases low-latency online speech recognition framework – VentureBeat

16 Tools to Grow a YouTube Channel – Practical Ecommerce

In-store mobile tech draws repeat shoppers, study finds – Mobile Marketer

Nearly Half of Consumers Would Pay More for Experience that Exceeds Their Expectations – Multichannel Merchant