Good morning, what kind of student are you?
From product-focused programs to platform-specific badges, and even professional marketing associations to distinguished universities, there are numerous continued education paths — particularly in martech — designed to help marketers enhance their careers at any stage. But before diving into any program, it’s important to have a sense of self-awareness: what kind of a learner are you?
“Some learners are akin to marathon runners; they can go at a steady, sustained pace for seemingly infinite amounts of time,” said Mary Barba, content marketer and founder of Barba Digital. “Some learners are like sprinters; they cover brief distances with robust vigor as fast and as agile as possible. The key here is this: neither runner is wrong in their running method.”
Would you say you are more of an Operations Orchestrator, or an Analytics Architect? Or neither? Please take our 2020 MarTech Career Study to help us get a better understanding of the roles shaping today’s marketing technology organizations. Conducted in partnership with MarTech Conference Chair Scott Brinker, the survey will only take five minutes of your time and will give all of us more insight into the work we do as an industry. We’ll be sure to share the results.
We have much more for you below today, including a Soapbox on how marketers can use AI to ditch the grind and focus on the human elements of their jobs.
Jennifer Cannon,
Senior Editor
