For retailers to successfully achieve personalization, the delivery process for brands involves a necessary exchange, one that can be notably problematic if not handled properly. Many consumers are prepared to take part in this exchange – relinquishing their personal information in order to receive desired commodities (tangible or intangible). But brands must also take responsibility for negotiating this as a fair value exchange by gaining trust and maintaining customer security, in order to be successful.”

Customer sentiment today (particularly among millennials) highlights the strategic imperative for retailers to authentically deliver personalization to their customers, and in a time-sensitive manner. Maintaining that flow of information will require brands to respond, not only through the creation of tailored deliverables, but through accountability for how they choose to earn and cultivate consumer trust. It often helps to understand that personalization is not always linear. Correctly pinpointing the forms that provide the most value to consumers is an ongoing process.

– Greg Heist is the chief innovation officer at Gongos, Inc.

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PARTNERS IN PERSONALIZATION: The digital martech platform Jivox has partnered with the ad tech company Criteo to deliver a new creative solution for programmatic advertisers. Jivox’s technology, which can analyze a combination of data triggers for things like the weather, time of day, season, holidays, etc. to build multiple iterations of ad creative, will be integrated into Criteo’s platform for a more personalized ad delivery experience. Why we care: A recent report from Jivox found that personalization lifts ad engagement 4.3-times industry standards. By leveraging data triggers to automatically build personalized creative, advertisers could save on ad production costs, while boosting overall ROI. Source: Jivox

DATA CONNECTIONS: Outbrain, a native advertising solution, announced on Tuesday a new integration with the marketing report platform Supermetrics. The integration will allow Outbrain users to create automated ad performance reports within Google Data Studio, Google Sheets, Microsoft Excel and other business intelligence tools supported by Supermetrics. Why we care: Managing data is an ongoing challenge for marketers, with many struggling to determine exactly what data is available, where it lives, and how to leverage it for campaign activations. Being able to integrate ad data from Outbrain into Supermetrics’ reporting system allows advertisers to streamline their “data-wrangling” efforts. One marketer who has been using Supermetrics for their Outbrain campaign reports said it improved their overall performance by, at least, 15%. Source: Outbrain

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How Marketers Are Using NoCode – CMS Wire

The age of data privacy: personalization’s existential crisis? – Marketing Dive

Docker regroups as cloud-native developer tool company – TechCrunch

Amazon’s AI predicts product quality from customer feedback – VentureBeat

Machine Learning: Your Secret Weapon for Customer Acquisition – Multichannel Merchant

Indie CDPs Need To Do A Way Better Job Explaining Their Value – AdExchanger