Good morning, how are you doing out there?  

In times of need, our community is proving itself a valuable resource. As a response to the coronavirus outbreak, martech brands are rolling out price breaks on their tools, while others are developing new solutions to help businesses manage the economic impact from the global pandemic. 

Box, a content management platform, is offering a free 90-day trial of its Business edition, giving SMBs access to features like unlimited storage, 5 GB of file uploads, mobile security controls and more. Alibaba Cloud has developed a new e-commerce solution aimed at helping B2C retailers launch an e-commerce platform in as quickly as five days — the goal being to help retailers overcome sudden challenges such as limited access to supplies, drops in consumer demand, and decreasing foot traffic. 

Even YouTube is doing what it can to move the needle by lifting its “sensitive event” policy for a select number of channels so creators can monetize videos that include coronavirus content. “It’s becoming clear this issue is now an ongoing and important part of everyday conversation, and we want to make sure news organizations and creators can continue producing quality videos in a sustainable way,” wrote YouTube on its Creator Blog. 

While there’s little that can be done to curb the waves of anxiety and uncertainty unleashed by the coronavirus, it is comforting to know that as a community, we are doing what we can to help and support each other. If your company is offering any special discounts or developing new tools to help businesses stay afloat during these trying times, let me know. You can reach me at agesenhues@thirddoormedia.com. 

We have more for you below, including a Soapbox on digital transformation from Razorfish President Josh Campo. 

Amy Gesenhues, 
Senior Editor

 
 
 
Soapbox
 

If we can't tear down silos, at least make them porous

Digital transformation, to me, isn’t something that happens over a month. With all the customer data we have — whether it’s in a CDP already or sitting in a CRM tool — we need to figure out how to leverage that across paid, earned and owned channels and drive conversions on the owned channels or in a marketplace. We need to articulate why the structure of a pre-digital marketing group needs to change.

There are a lot of silos in organizations today, particularly when we think about the larger brands that have decades of a structure and ways of working within our marketing groups between marketing and sales and sometimes brand groups. We need to help these groups recognize that to be effective at the speed we need to operate at for people’s expectations today, it requires these silos if not just to be torn down, need to be far more porous.

– Josh Campo is the president of Razorfish

 

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Email is the most common method to communicate with your prospects and customers. But email is also highly prone to spoofing and cyberattacks. In fact, 91% of all cyberattacks start with email and 83% of them use brand impersonation to initiate the attack. Join our email experts as they show you how to lock down your domain from spoofers, protect your brand from abuse, and significantly increase deliverability and open rates at the same time.

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MarTech Minute
 

ASG MarTech launches tools for agencies and marketers

SUITE DREAMS. ASG MarTech, a portfolio of digital marketing tools, announced the launch of Traject – a new suite of innovative marketing solutions for agencies and marketers to grow their businesses and provide value for their customers. In addition to the umbrella brand of Traject, ASG MarTech launched two new sub-brands: Traject Social and Traject Data. Why we care: If you are an ASG MarTech customer, now you can access a software suite that includes social media management, review and reputation management, data visualization and analytics, and SEO. Sounds like an ecosystem to us. Source: ASG MarTech 

PLUG AND PLAY. Video marketing tool Playable announced an API integration with MailChimp that will allow marketers to share quick videos within emails from Playables’ newly released Stock Video Library or their own existing video content on YouTube, Twitter, Facebook or Instagram. Why we care: Over the last year Mailchimp increasingly has been building out a marketing platform that goes way beyond email. It will be fascinating to see how it continues to evolve. Source: Playable

 

What does the future hold for martech?

Hear Scott Brinker — the “godfather of martech” — explore two sides of the future of marketing technology: Dr. Martech will champion sound advice while Mr. Hype will encourage more of a walk on the wild side. Can these struggling martech personas coexist?

Access the webinar now! »

 
 
 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

What Does it Mean to Be CCPA Compliant? – CMS Wire

Google’s Neural Tangents library gives ‘unprecedented’ insights into AI models’ behavior – VentureBeat

Consumer spend via chatbot to reach $142B by 2024 – Retail Dive

How to help your remote workers feel involved – The Verge

Wipro to Co-Develop Solutions with SAP for Retail and Fashion Industry – Multichannel Merchant

Pentagon seeks to reconsider parts of $10 billion cloud contract awarded to Microsoft – Reuters

How to buy back your startup from a tech giant like WeWork – TechCrunch