Good morning, does your martech stack include an SEO platform?
If you’re looking to add an enterprise-level SEO solution or upgrade your existing platform, there’s a number of considerations to be made before you sign on the dotted line. Like any martech evaluation, it’s important to conduct a self-assessment of your organization’s SEO needs and determine what resources you have available to manage the platform before you buy it.
To help with the evaluation process, MarTech Today’s own Pamela Parker has put together a comprehensive list of details to consider before purchasing an enterprise-level SEO solution, with a number of insightful questions, such as:
- Do you have C-suite buy-in?
- Do you have the right technical resources?
- Do you have the budget to invest in staff training?
- Do you know who will own the platform?
“Enterprise SEO is commonly placed into marketing, editorial or IT, depending on the nature of the business,” writes Parker, “Unfortunately, in large companies, it usually ends up with either whoever has the budget, or whoever can best articulate the business case.”
We have more for you below, including Soapbox on why businesses need to be thinking about continuity planning strategies now more than ever.
Amy Gesenhues,
Senior Editor