Good morning, we hope you’re staying safe and healthy,
These are unprecedented times. If you’re having moments of feeling overwhelmed or even panicked, you’re not alone. To help us all remember to take moments for ourselves, and perhaps get new ideas for dealing with stress, we’re going to share a quick mindful moment exercise in the newsletter for as long as it seems to make sense. We’ve organized mindfulness exercises at our MarTech Conferences and have seen them be helpful, but feel free to skip over it.
Today’s daily break: For two minutes, sit on the edge of your chair with your feet planted on the floor. Close your eyes and pay attention to your breath. A good tip we found if your mind starts wandering is to remember to “feel your feet”.
We’re going to keep sharing these daily moments of mindfulness in a new section we’re adding to our newsletter and welcome any similar practices you’ve incorporated into your day. If you have a helpful exercise of your own to share with the community, email me at agesenhues@thirddoormedia.com.
Now, back to our regularly scheduled programming. Criteo has launched a new Traffic Generation solution that relies on the company’s first-party data, enabling marketers to connect with consumers via upper-funnel campaigns. Criteo General Manager Cédric Vandervynckt called it a “significant change” for the company. The new offering puts a spotlight on the need for ad tech firms to reconsider their data practices as cookies become obsolete and data regulation laws continue to expand. Just this month, Criteo confirmed it was under investigation by the French data protection group CNIL.
“The fact that Criteo is expanding beyond retargeting audiences is a smart move on their behalf, but it’s also a very saturated market with many other players fighting for brand budgets,” says Simon Poulton, VP of digital intelligence for Wpromote. Time will tell how these ad tech firms fare as data-regulation laws force brands to change their ad targeting practices.
There is more below, including a Pro Tip for B2Bs on creating emotional connections through CX and the latest Salesforce features to be shuttered.
Amy Gesenhues,
Senior Editor
