I didn’t always buy into gratitude practice. I thought it was naive and corny — akin to the “Live Love Laugh” signs you see at Hallmark stores. But acknowledging the good around us can be a key component in improving mental health and approaching our work from a positive and productive place.

Gratitude doesn’t mean ignoring the truth of what’s happening. Nearly everyone is suffering in some way.

I had a bit of an anxiety breakdown the other day, so I talked to my therapist, who reminded me of the power of gratitude.

What do we, as digital marketers, have to be grateful for?

• We work in digital, meaning the hit we take won’t be as severe. Many of us can still find ways to make money.
• We’re more acclimated to working from home, even if we haven’t before, because of our comfort with technology.
• The marketing community is tight. I’ve seen multiple posts about how people are trying to help each other out. It’s incredible to see.
• Our customers and clients doing their best to stick with us, even when they’re struggling.

Think of the ways in your personal lives that you’re grateful, as well. Hold onto those things.

And remember that we’re all in this together.

– Amanda Milligan is the marketing director at Fractl

There’s still time to register! Join our live expert panel in this “ask me anything” format, and get answers to your burning questions about revOps, demand gen and marketing automation strategy. You’ll get all the expertise and none of the consultancy fees in this not-to-be missed, rapid-fire virtual event.

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We’ll be sharing daily mindfulness exercises to help us all take some time to decompress. If you have a suggestion, please email gmarvin@thirddoormedia.com. 

Today’s moment comes from Linus Oerti of Lucerne, Switzerland-based agency Klickwerkstatt. This is a guided breathing video by Wim Hof, a Dutch extreme athlete who is known for withstanding freezing temperatures. Fortunately, this works from the coziness of our home offices, too. We could listen to his soothing voice all day: Guided Wim Hof Method Breathing (YouTube).

ABM ACTIVATION. Demandbase, an account-based marketing platform, has released three new features: Data Stream enables marketers to create reports and dashboards via integrations with their preferred analytics tool; Site Analytics shows which targeted accounts are engaging with content; and Self-Serve Targeting allows users to run ad campaigns within the platform. Why we care: A fair share of B2B marketers are relying on ABM strategies to win over enterprise-level clients, but it’s not as simple as plugging in lead lists and monitoring engagement. Once again we see a martech solution adding more integrations and features within a core platform. And like other moves in martech, data has a starring role. In this case, it’s the ability to pull actionable data into customized dashboards while simultaneously being able to run ad campaigns. Source: Demandbase

SIMPLY PROGRAMMATIC. Simpli.fi, a programmatic ad platform for OTT and CTV, has added new attribution capabilities, making it possible for advertisers to track online browser-based conversions to OTT and CTV ad campaigns (including ads that appeared on televisions). Why we care: As more eyes shift from traditional TV programming to OTT and CTV viewing, attribution becomes a top priority for brands running programmatic video ads, especially e-commerce and DTC companies focused on performance-based campaigns. Being able to tie back OTT and CTV campaigns to actual conversions like website traffic, shopping cart fulfillment or product purchases is a big win for advertisers needing to prove the value of their programmatic efforts. Source: Simpli.fi

There’s nothing like curling up with a good book — or good Marketing Intelligence Report — when you’re stuck inside. The 8th Edition of MarTech Today’s B2B Marketing Automation Platforms guide is an insightful and informative read that will help you understand what these platforms offer and how they can help your business.

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‘I don’t think most SSPs are a long-term solution’: Confessions of a marketer – Digiday

Social media giants warn of AI moderation errors as coronavirus empties offices – Reuters

Twitch partners with Comscore on esports audience data – Mobile Marketer

Unlike Other Marketing Clouds, Zeta Global Is Betting On Its DSP. Can It Pay Off? – AdExchanger

17 Intent Data Terms Every B2B Sales or Marketing Leader Should Know  – CMS Wire