Good morning, it’s Monday, in case the days are starting to blur together for you, too,

We’re used to working from home at MarTech Today and know it can be hard to unplug when your office is also your kitchen table. We’re also hearing from many people who are pouring themselves into their work to keep the anxiety at bay. We’re in this together, and plan to host a series of virtual meetups soon so we can talk shop and decompress together. So stay tuned. And please, take breaks.

Meanwhile, experts are saying this may be the time to focus on adoption in your martech stack as all of this uncertainty may be causing pauses in purchasing. Gartner’s Michael McCune has some great tips for becoming a wizard of your stack in this time. For example, give your existing vendors a call and ask them for some fresh examples about how other customers are using their platforms. You’ll likely find a use-case you hadn’t been factoring, especially in light of Gartner’s finding that marketers were only using 58% of their martech stacks’ capabilities.

Also, hype or no hype, most organizations are pretty happy with their AI installations, according to a new MIT survey. Here’s the rub, though. While a bunch of industries had some kind of representation by firms who predicted they would have between 40% and 50% of processes backed by AI in three years, when it came to marketing, zero respondents expected that kind of adoption. Hmm. I thought we were bullish on AI?

Lastly, know this: conceptual ad targeting works. That’s the finding of GumGum, which, yes, we realize is in the contextual ad targeting business. But we found the data fascinating. See for yourself. With GDPR and CCPA and the crackdown on browser cookies, it may mean it’s time to give contextual targeting a second look.

There’s more below including a call for stories on how COVID-19 is affecting your business and today’s MarTech Minute.

And don’t forget, Discover MarTech approaches.

Henry Powderly, 
VP, Content

Pro Tip

Tell us how you’re pivoting during COVID-19

The massive disruption of COVID-19 is forcing many of us to pivot and rethink everything we do. And right now, our community needs fresh ideas on how to manage the overwhelming situation.

That’s where you come in. We’re looking for tips on how to work through the varied challenges so we can learn from each other and offer some hope for control (even if small) during this uncertain time.

Share your tips and creative thinking on managing your work. It can be client-facing or something you’ve tried with your staff. We’ll highlight the best on our site and include an excerpt right here in our newsletter.

Submit Here »


How to adapt your marketing in the consumer privacy era

The rules of marketing continue to change – especially in light of data measures like the CCPA and Apple ITP. Consumers now expect privacy-oriented marketing from all brands. Fail to adjust to their privacy preferences, and you’ll undoubtedly see a negative impact on your bottom line. This eBook from BlueConic outlines what your organization must do today to thrive in the increasingly data-conscious, constantly evolving marketing landscape.

Read more »

MarTech Minute

Slack + Teams? And more martech joins the fight

BETTER TOGETHER. Slack, the communication platform that practically everybody on the planet is using, is working on an integration with Microsoft Teams, the platform that everybody who is not on Slack is using, according to CNBC. Slack co-founder and CEO Stewart Butterfield said the integration would be for Teams calls. Slack already has OneDrive integration. Why we care. Overnight, communications platforms became perhaps the most crucial piece of martech as the world was sent home to work. Slack, Zoom, Google and Microsoft are all top players in connecting workforces and clients. It makes sense they are going to start connecting with one another even more. Source: CNBC

ESSENTIAL REGISTRY: Phunware, a cloud platform that claims to provide end-to-end services for mobile apps such as analytics, content management and app development, has used it tech to create a National Ventilator Registry. The company said its Knowledge Graph technology is up to the task of tracking these essential devices in real-time. Why we care. We’ll keep tabs to find out if this gets used, but now is a time to give. The martech community is flush with innovative solutions. We’ll continue to highlight when companies are putting their platforms to use in this time of crisis. Source: Phunware

GIVE. JotForm also has announced that it has created what it calls the Coronavirus Responder Program that will give free pro plan access to healthcare facilities, nonprofits or government organizations that deal with protected health information. Unlike its free platform, only the company’s pro plan has features that ensure HIPAA-compliance in its forms. Why we care. Same as above. The first responders in this fight, our healthcare workers, need support from all angles. Help them if you can. Source: JotForm

Mindful Moment

This is a difficult time for us all. We are sharing a mindfulness exercise daily to help those interested to take a moment to decompress and regain focus. If you have a tip or exercise to share with the community, please email me at

This week, we have a series of suggestions from Tara Martello, a meditation and mindfulness coach based in Philadelphia. “Fear, stress, and panic can lead to unhealthy distractions like food, alcohol, and technology binges. Instead of self-medicating with unhealthy habits, take the extra time you have in your day to start a mindfulness meditation practice,” advises Martello. Stay grounded exercise: Take a seat or stand still and feel your feet on the ground. Imagine them connected to roots that are firmly planting you into the earth. Enjoy the feeling of strength and grounding that follows.


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What we're reading

We've curated our picks from across the web so you can retire your feed reader

These Ads Were Meant to Be Clever. Now They Are Just Tone-Deaf – Wall Street Journal

How to pause your business online in Google Search – Google Webmaster 

Madison Avenue, TV Outlets Must Scramble After Tokyo Olympics Postponement – Variety

Silence isn’t always golden: why brands need to be vocal in a time of crisis – The Drum 

JanSport runs TikTok challenge to raise charity awareness – Mobile Marketer

Winners of first Facebook Online Hackathon announced – Facebook Developers