Good morning, are you on the hunt for a marketing automation solution?

There’s no shortage of automation tools to streamline your martech initiatives — in fact, there’s so many, it can be overwhelming if you’re the person charged with choosing a platform. The basic function of most marketing automation platforms have been commoditized, says MarTech Today’s Pamela Parker, with vendors often differentiating their solutions based on the ability to scale, its overall usability or ease of implementation. 

So what do you do if you’re searching for the best marketing automation provider to fit your marketing team’s needs? The first question to ask: What are your automation priorities? Many marketing automation providers began as email marketing platforms, with email continuing to remain their core function. But the field has broadly expanded — from lead management automation solutions to account based marketing tools and more. Knowing what your team hopes to accomplish is the first step to narrowing the list of platforms you’re evaluating. 

Another tip: be realistic about the person or group using the platform. Will extra training be needed? Does the tool you’re evaluating have training resources in place? “As marketing becomes ever more tech- and data-centric, this has led to the rise in the prevalence of the Marketing Operations specialist,” writes Pamela. As we all know, a fully-staffed MOPs team is a terrific resource when having to evaluate and manage such platforms, but not all companies are so fortunate to have a MOPs staff. 

To address these challenges, MarTech Today has put together an intelligence report on marketing automation platforms. Think of it as a comprehensive buyer’s guide when trying to figure out which marketing automation platform will best serve your needs. You can download the report directly here

We hope you are staying safe and well — we’d love to hear how you’re making things work these days. Check our out Pro Tip request below and submit whatever tips you can offer. We also have another Mindful Moment for you, news from ANA and information on Movable Ink’s new Critical Messaging app. 

Amy Gesenhues, 
Senior Editor

 
 
 
Pro Tip
 

Tell us how you’re pivoting during COVID-19

The massive disruption of COVID-19 is forcing many of us to pivot and rethink everything we do. And right now, our community needs fresh ideas on how to manage the overwhelming situation.

That’s where you come in. We’re looking for tips on how to work through the varied challenges so we can learn from each other and offer some hope for control (even if small) during this uncertain time.

Share your tips and creative thinking on managing your work. It can be client-facing or something you’ve tried with your staff. We’ll highlight the best on our site and include an excerpt right here in our newsletter.

Submit here »

 

The seven elements of a high-converting landing page

This guide from SharpSpring is written for any marketer looking to initiate or improve their landing page strategy. It will guide you through everything you need to know to allow you to create and optimize landing pages for your website. Download your copy to discover the seven elements of a high-converting landing page and get tips on testing and optimization.

Get it now »

 
MarTech Minute
 

CMOs helping CMOs

TASK FORCE. The Association of National Advertisers said it has formed a Coronavirus Coalition of CMOs from major brands like Target, CVS and more to lend its collective experience to help marketing shops deal with this disaster. “This new group’s mission is both clear and urgent. It is to help chief marketers shape intelligent practices and provide functional guidance through this unprecedented time,” said ANA CEO Bob Liodice. Why we care. The coronavirus outbreak has upended marketing. Brands, especially in the hospitality, travel or retail industry are hurting, and CMOs are going to have to lead at a time when their budgets will be slashed or paused all together. Hopefully the collective wisdom will do good. At the same time, ANA says they plan to release a framework to help CMOs navigate all of this. We look forward to seeing that. Source: ANA

THE LIST GROWS. We’ve already mentioned a ton of platforms giving away their software/services to businesses affected by the coronavirus downturns. Here are a few more: Moveable Ink’s Critical Messaging app is free now. And Mindsay is giving away 3 months access to its chatbot. Why we care. If it helps your business, we support these kinds of moves. Just remember these tools won’t be free forever so think about whether or not you will be prepared to integrate these things for real ($$) when the downturn ends. 

 
Mindful Moment
 

This is a difficult time for us all. We are sharing a mindfulness exercise daily to help those interested to take a moment to decompress and regain focus. If you have a tip or exercise to share with the community, please email me at gmarvin@thirddoormedia.com

This week, we have suggestions from Tara Martello, a meditation and mindfulness coach based in Philadelphia. Today’s exercise: Place one hand on top of your head and one hand on your heart or belly. Focus on the sensation of touch to help you get back into your body.

 

Stay up-to-speed on modern marketing

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What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

Collaboration Tools: How Microsoft Teams, Slack, Workplace from Facebook Stack Up – CMS Wire

Note To Companies And Brands: Don’t Speak Up, Step Up – Forbes

Most brands aren’t ready to win in e-commerce, report says – Marketing Dive

Google Cloud releases COVID-19 data sets to foster coronavirus-fighting AI models – VentureBeat

Zoom updates iOS app to remove code that sent device data to Facebook – The Verge