Good morning, how many Zoom meetings have you had this week? 

Hopefully, any meetings you’ve hosted via the now wildly popular video conferencing tool have not been hacked by bad actors spamming the platform with inappropriate images and language. The FBI’s Boston office issued a warning on Monday that it had received multiple reports of Zoom calls being disrupted by, “Pornographic and/or hate images and threatening language.” 

Zoom CEO Eric Yuan addressed the issue in a message to users on the company’s blog. “We did not design the product with the foresight that, in a matter of weeks, every person in the world would suddenly be working, studying, and socializing from home,” wrote Yuan, who says Zoom usage has exploded from 10 million users in December to 200 million users last month. “We now have a much broader set of users who are utilizing our product in a myriad of unexpected ways, presenting us with challenges we did not anticipate when the platform was conceived.”

The company has published a list of ways users can protect their meetings, encouraging hosts to use a “Personal Meeting ID” and requiring passwords for personal meetings. Other steps listed by Zoom on its Security page include: Securing meetings with end-to-end encryption;  creating waiting rooms for attendees; requiring the host to be present before a meeting starts; and, using the platform’s “Lock Meeting” feature. 

There are so many changes underfoot as teams transition to a whole new world, working from home and having to pivot their business strategies. When decisions are being made at breakneck speed, it’s important to keep security protections a top priority. 

Don’t forget, even though we’ve had to cancel this month’s MarTech Conference in San Jose, we’re now bringing you Discover MarTech, a virtual event that will be hosted by MarTech Conference Chair Scott Brinker and Real Story Group’s Tony Byrne — and we’ll be sure to do everything we can to keep our virtual meetings secured and free of disruptions! Register now to be part of this free, three-day online event starting April 21. 

There’s more below, including today’s Mindful Moment and a new data visualization tool from  Airship. 

Amy Gesenhues, 
Senior Editor

 
 
 
MarTech Minute
 

Journey mapping, learning platforms, and why data skills matter

MAP MAKERS. Digital and mobile experience platform Airship has added a new feature to its Airship Journeys platform which uses AI to interpret data. It creates data visualization “journey maps” that brands can use to see how their customers are interacting with them. Why we care. A key benefit to journey mapping is being able to understand the path customers take — a much more powerful set of data points than measuring single, distinct interactions. (Sidenote: this is one of the reasons attribution is so tricky). We’re seeing more and more analytics platforms using AI to go deeper into data and create visual representations of datasets, which helps us understand what is truly happening on the customer-level. Source: Airship

BACK TO SCHOOL. Docebo has announced an integration to LogMeIn that allows users to add learning platform elements to meetings or webinars. The integration also adds centralized reporting and notification elements. Why we care. Everybody in the world is using virtual meeting software right now, but there’s a big divide between a meeting and a learning platform. It seems like this integration meets a need as the months working from home will lead to teams wanting more sophisticated experiences. Source: Docebo

DATA DIFFERENTIATOR. “A true trend is companies that had good data organization before are doing better than those that didn’t,” said Brad Geddes, co-founder of AdAlysis, on Live with Search Engine Land Wednesday. Why we care. Those that had CRMs that talk to other systems are managing much better than those who are trying to cobble together systems now that everyone is distributed. “They’re struggling because they never had great data and it’s only being exaggerated,” he said. Source: Search Engine Land

 

Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos

Change has been the operative word for 2020. At the start of the year, CMOs said data, customer insights, digital commerce and marketing operations would be their priorities. With our new environment moving towards more digital distribution, e-commerce, scrutinized marketing spend and hiring freezes – what are the new marketing priorities and strategies? Join our panel of martech leaders to hear important insights on the opportunities that 2020 can still provide, as you try to manage your results, data integrity and martech organization needs.

Register now »

 
Mindful Moment
 

This is a difficult time. We are sharing a mindfulness exercise daily to help those interested to take a moment to decompress and regain focus. If you have a tip or exercise to share with the community, please email me at gmarvin@thirddoormedia.com

This week, we have suggestions from Tara Martello, a meditation and mindfulness coach based in Philadelphia. Today’s exercise: This 16-second meditation involves inhaling for a count of 4, holding for a count of 4 and exhaling for a count of 4. Repeating for at least 5 times. 

 

Stay up-to-speed on modern marketing

Join us online April 21-23 for Discover MarTech, a free virtual event featuring live keynotes from MarTech Program Chair Scott Brinker and Real Story Group’s Tony Byrne, in-depth marketing technology training, and exclusive community networking.

Learn more and register for free! »

 
 
 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

Successful innovation doesn’t have to be disruptive—it’s often small, incremental, and fast – Fast Company

In The Middle Of A CMO Search? Here Are 5 Key Considerations For Candidate Care In Today’s Environment – Forbes

CIOs are dead tired of dumb tech. Pulse has $6.5M to help them help each other – TechCrunch

App Annie: Q1 mobile game downloads up 20% as players stay in – VentureBeat

Local Businesses Lean Heavily on Digital Tools During Covid-19 – Street Fight

How 6 Martech Companies Are Handling Operations During COVID-19 – CMS Wire