Good morning, I hope your weekend offered a moment or two of tranquility. 

I imagine it’s something we all could use a little more of right now. It’s difficult to determine what the priorities are when everything feels so amped up. Today’s newsletter is focusing on ways to help you through your daily tasks, from making the most of your martech stack to the ways our MOPs community is showing up to help each other during this time of crisis. 

For those among us looking to optimize our martech, BrightEdge CEO Jim Yu says it’s all about how we manage the stakeholders who rely on marketing data. “Everyone in any type of organization should have an interest in marketing,” says Yu. He offers up a number of recommendations for managing these stakeholders in his latest column, from making data-driven decisions to the importance of empowering your team.  

Sparkpost’s Director of Strategic Insights April Mullen has put together a list of suggestions for marketing through a recession. She recommends all brands stay agile in the short term, while keeping their long-term strategy alive. Also make sure you are regularly checking your messaging and communication streams and letting internal teams know what the marketing strategy is as it changes. “Be sure to share what the new plans are and how your marketing is performing,” says Mullen. 

Last, but definitely not least, our MOPs community is showing its strength these days as many face job uncertainties. From executives like Jen Sable Lopez who took to LinkedIn last week to spread the word about job openings to True Influence CEO Brian Giese who is doing all he can to give his team the peace of mind it needs not only to focus on their jobs, but take care of their families. 

We have more below, including our own tranquility exercise from Boot Camp Digital’s chief digital officer, along with news from AdMaven and a new partnership between Inmar Intelligence and Ibotta.

Amy Gesenhues 
Senior Editor

 
 
 
MarTech Minute
 

Take that, ad fraud

FIGHTING AD FRAUD ON THE FRONTLINES. Ad network AdMaven has launched three new security features for advertisers on its self-serve platform: 1) 24/7 data screening for real-time fraud detection; 2) Quality control measures across traffic via real-time surveillance tech; and, 3) a machine learning-powered tool for ad quality control for publishers. Why we care: Monitoring ad budgets is a top priority for many right now, and any money being funneled into fraudulent ad ecosystems is an unnecessary waste. It’s also a real risk to brand safety. Having tools in place to limit ad fraud is a valuable resource for networks like AdMaven’s looking to help advertisers across all fronts. Source: AdMaven 

BIG WIN FOR RETAILERS? Inmar Intelligence, a commerce analytics platform, and Ibotta, the free mobile payments and rewards app, have teamed up to deliver a new level of capabilities for retail brands. The partnership marries Inmar Intelligence’s digital promotion platform with Ibotta’s performance-based promotional content — offering retailers expanded “cash-back” capabilities for customers, while also broadening customer reach for CPG brands. Why we care: Never has it been more important for retailers to reconsider the ways in which they connect to consumers. Much of the retail world has turned upside down in recent weeks, and tools that allow brands to better connect with shoppers — while simultaneously expanding their reach — are needed now more than ever. Source: Inmar Intelligence 

 

How to adapt your marketing in the consumer privacy era

The rules of marketing continue to change – especially in light of data measures like the CCPA and Apple ITP. Consumers now expect privacy-oriented marketing from all brands. Fail to adjust to their privacy preferences, and you’ll undoubtedly see a negative impact on your bottom line. This eBook from BlueConic outlines what your organization must do today to thrive in the increasingly data-conscious, constantly evolving marketing landscape.

Read more »

 
Mindful Moment
 

This is a difficult time. We are sharing a mindfulness exercise daily to help those interested to take a moment to decompress and regain focus. If you have a tip or exercise to share with the community, please email me at gmarvin@thirddoormedia.com

Today’s exercise is a fun one and comes from Allison Chaney, chief digital training officer at Boot Camp Digital: “My tip is to get up and have a dance party! Bonus points if you get your friends to join in on Zoom. As a digital marketer, it’s easy to get sucked into the screens and lose track of time when there’s no place to go. Getting up and moving around will help you shake off the funk and get into a more positive mindset and regain focus.”

 

Stay up-to-speed on modern marketing

Join us online April 21-23 for Discover MarTech, a free virtual event featuring live keynotes from MarTech Program Chair Scott Brinker and Real Story Group’s Tony Byrne, in-depth marketing technology training, and exclusive community networking.

Learn more and register for free! »

 
 
 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

CIOs Embrace the Customer Experience Challenge – CMS Wire

‘Companies are in freeze mode’: Coronavirus crisis strains ad tech licensing model – Digiday

Report: Walmart suspends affiliate program with MagicLinks, Rakuten  – Marketing Dive

Pinterest CEO and a team of leading scientists launch a self-reporting COVID-19 tracking app – TechCrunch

Why Amazon got out of the Apple App Store tax, and why other developers won’t – The Verge

IKEA furthers virtual design vision by acquiring AI imaging start-up – Internet Retailing