Good morning, Marketers, have you recently started a new position? 

Erica Seidel, founder of the marketing executive recruitment firm The Connective Good, spoke to multiple CMOs who have moved into new roles in the midst of the pandemic, digging into all the ways they are tackling their new position and rewriting the B2B marketing playbook

“As the new marketing leader, you offer a fresh perspective – which lowers the risk of unwittingly putting off your audience,” writes Seidel. She outlines eleven specific themes that emerged during her conversations with marketing leaders facing a whole new set of challenges as they take the lead. 

Based on her conversations, Seidel recommends CMOs in new roles right now address their “important but not urgest” task list: “Balance the intensity of your urgent work — crisis communications, for instance — with the calm purpose and fulfillment that comes from advancing your important foundational priorities.” Other tips: Hire from anywhere, take advantage of virtual events to look for inspiration and consider “open office” hours to get to know your team better. 

Are you considering building a marketing automation stack in-house? Ajay Sampat, the head of Lyft’s marketing automation team, recently faced the dilemma of building versus buying. He decided that building an in-house solution was the best path for his company. “We wanted to build bench strength in our organization around data-driven marketing automation. We had a lot of custom campaign setup and budgeting needs based on internal growth forecasts,” writes Sampat. 

He says, even with the costs involved, he knew it was the right investment for Lyft: “We aimed to build a stack that was not just efficient and quick to respond to market needs, but also a key differentiator from our competition.”

We have more for you below, including a new Mindful Moment exercise from Uproer SEO Analyst Abby Reimer and the latest news from AppGyver and The Trade Desk. 

Amy Gesenhues, 
Senior Editor

 
 
 
MarTech Minute
 

AppGyver’s no-code app development tool and The Trade Desk provides courses free of charge

NO-CODE? NO PROBLEM. The app development platform AppGyver has released a new version of its Composer Pro tool, and is making the no-code solution free to developers at SMBs and mid-sized businesses. The company says its app development tool allows users to build relatively complex apps without having to write formulas and custom JavaScript. The offer also includes access to the platform’s database service, CDN and publishing tools. Why we care: SMB marketing teams rarely include a programming or coding staff. Usually, these roles are limited to the IT group, and have limited time to devote to martech projects. A no-code app development platform gives marketing teams the capability to build web and mobile apps quickly — a valuable resource in a time when companies are having to pivot their strategy to adapt to today’s current challenges. Source: AppGyver

GET SMART(ER). The Trade Desk is making its digital advertising courseware and certifications free of charge and open to all users, “From advertising industry professionals to those looking to build the required skills to enter the field.” This is the first time the ad tech platform has made its learning tools available without a fee, an offer they are extending through the end of 2020. Coursework covers online training for all aspects of digital and data-driven advertising, including connected TV learning programs. Why we care: Many MOPs professionals are finding themselves taking on new responsibilities as their companies are either downsizing or putting a hold on new hires. Access to online training programs can help martech team members become better equipped to handle projects they may not have been hired to do. Free training programs are also a great way to broaden professional skill sets, especially when so many in our martech community are facing uncertain career changes. Source: The Trade Desk

Do you have MarTech Minute news? Please let us know if your company has a platform update or new product release: Submit your MarTech Minute news now

 

Nielsen Annual Marketing Report: The Age of Dissonance - Marketer's Trust in Digital Drives Spend Despite Challenges

Nielsen surveyed over 350 marketers from around the globe and found that enthusiasm for digital was tempered by severe data quality issues and measurement challenges. Many of you feel you don’t have the right tools to measure and compare the ROI of your ad campaigns across all the channels you use. Download the “”Nielsen Annual Marketing Report: The Age of Dissonance”” to learn why marketers hold digital channels to a different standard than traditional channels

Read more »

 
Mindful Moment
 

This is a difficult time. We are sharing a mindfulness exercise daily to help those interested to take a moment to decompress and regain focus. If you have a tip or exercise to share with the community, please email me at gmarvin@thirddoormedia.com

Today’s exercise comes from Abby Reimer, Senior SEO Analyst at Uproer: “Breathe in through your nose for 4 slow counts and out through your nose 4 slow counts. It feels very calming.”

 

Free online training with 30+ marketing experts

How will your martech stack and processes be impacted by COVID-19? How can you deliver a personalized user experience without betraying privacy? Get the answers to these and more crucial questions April 21-23 at Discover MarTech!

See the agenda! »

 
 
 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

Skype ditches account and download requirements, offers link-based option for free video calls – 9to5 Mac

Atlassian’s tools helped build today’s tech. How’s it prepping for the future? – Protocol

IBM taps former Bank of America CTO to oversee cloud business – Reuters

SaaS adoption trends at the start of 2020 (yes, before all hell broke loose) – Chief Marketing Technologist Blog

6 Open-Source AI Frameworks You Should Know About – CMS Wire

Microsoft’s CTO wants to spread tech’s wealth beyond the coasts – Fast Company

Is COVID-19 Forcing Your Digital Transformation? 12 Steps To Move Faster – Forbes

Russian telco hijacks internet traffic for Google, AWS, Cloudflare, and others – ZDNet