Good morning, do you miss your colleagues? 

It’s one thing to have the flexibility to work from home now and again, but it’s quite another when you’re forced to work remotely after building regular routines — and relationships — with the rest of your team. Cognitiv’s VP of Marketing Justine Frostad says her company is now hosting daily Zoom breakfasts, lunches and happy hours to help boost morale and keep the team connected. 

“It’s hard enough to connect a cohesive team with offices across the country, this situation makes it even harder to stay connected,” says Frostad, “We use this time to talk about what everyone is going through and not focus on work. It helps us bond as a team and stay more connected. Our CEO likes to give us trivia quizzes or have some kind of interactive team building activity once a week during these virtual meetups.”

Frostad shared her company’s new work rituals in the latest installment of our COVID-19 Stories, a series focused on all the ways marketers are pivoting to help customers and staff during this crisis

If you have an encouraging story you’d like to share, we want to hear it. Submit it now and we’ll review for inclusion in our next COVID-19 Stories installment. 

Don’t forget to mark your calendars next week — we’re kicking off Discover MarTech on April 21. It’s a free, three-day virtual event jam-packed with more than 30 sessions covering all things martech and hosted by MarTech Conference Chair Scott Brinker and Real Story Group’s Tony Byrne. 

We’re not finished yet, keep scrolling to read more about YouTube’s new video ad creation tool and Adobe’s product recommendation feature that is now available to all Magento Commerce users. 

Amy Gesenhues, 
Senior Editor

 
 
 
Pro Tip
 

A new KPI for marketers: Humanity

“We are living in an unusual time for marketers the world over. How do you send a message that will resonate in New York City, the virus epicenter, in Chicago, where streets are emptying under a stay-home order, and in Des Moines, where life goes on with few changes?” says Origin Email co-founder Ryan Phelan. “It’s not easy. We’re trained to sell, to market goods. Marketing succeeds because it’s predictable, it’s analytical, and you can build models to forecast results.”

But we can’t do that anymore, he says. 

“Many companies are throwing their marketing plans in the trash, not because of anything they did but because we are in a new reality. And, this reality demands that we must be humans first and marketers second.”

 

Top growth priorities for marketers, barriers, and the data-driven future

Many marketers lack a single source of truth for marketing performance. Download Datorama’s “Marketing Intelligence” report to learn about the foundational data challenges that marketers face and how they’re attempting to overcome challenges. You’ll get an inside look at the top growth priorities, barriers they face, and the data-driven future for today’s marketing leaders.

Get your copy »

 
Martech Minute
 

YouTube’s new tool, Adobe opens up Product Recommendations

LIGHTS. CAMERA. YOUTUBE. YouTube has released a new “Video Builder” tool for advertisers that animates static images, texts and logos with music from the YouTube library. It’s currently in beta and free to use, but advertisers must sign up to gain access to the tool. According to one brand with early access to the Video Builder, its ad team was able to create “high quality creative with increased velocity.” Why we care: With so many ad teams working from home, a tool that can ease the video creation process is a welcome addition to any martech stack, especially stacks belonging to SMBs already strapped in terms of video ad resources. It may not come with the bells and whistles of its brethren tools like Adobe Spark, but the fact that it’s free does sweeten the deal.

 

AI FOR ALL AND ALL FOR AI. Speaking of Adobe, the company has rolled out its Product Recommendations feature in Magento Commerce to merchants globally. The AI-powered tool that automates product recommendations across Magento Commerce storefronts was first announced last October, with a small roll-out to a limited number of merchants via an early access program. Now all merchants on the Magento Commerce platform have access, free of charge, to the product recommendation feature. Why we care: Retailers with an online presence are looking for every possible way to differentiate themselves from the competition, especially SMBs struggling to stay afloat with their retail locations now closed to foot traffic. Built-in AI that powers relevant product recommendations is one tool that can help boost conversions and drive revenue. For merchants already in the Magento Commerce ecosystem, it’s a no-brainer.

 

What will marketing look like in a post-coronavirus world?

Join nearly 4,500 senior-level marketers online April 21-23 for Discover MarTech: three days of free, virtual, expert-led learning that will prepare you for what’s coming next in modern marketing.

Register now! »

 
 
 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

GitHub is now free for all teams – TechCrunch

Amazon AI techniques improve speech recognition and dialog state tracking – VentureBeat

Zoom will let paying customers pick which data center their calls are routed from – The Verge

CPG Brands Can Navigate a Cookieless World With a Little Help From Their Friends – Street Fight

SAP On Keeping The Customer Experience Smooth During A Time Of Chaos – AdExchanger

4 Tips for Adapting Your Measurement Strategy for COVID-19 Impact – Facebook for Business

BPA vs. RPA: How Are They Similar, How Are They Different? – CMS Wire