Good morning, is campaign execution your biggest on-the-job headache right now?

For all of the MOPs folks out there trying to get your campaigns out the door while dealing with budget cuts and reduced staff — please know, you’re not alone. 

“Since in-person events are canceled, brands are shifting focus — and budgets — to digital initiatives, which means more webinars, emails, virtual events,” said Jeto CEO Alexandre Pelletier, “It’s a lot of campaigns, and marketing operations is feeling the squeeze.”

Jeto, a campaign orchestration platform that runs off the Marketo API, saw a 1,000% spike in demo requests last month. Daryl McNutt, SVP of marketing for TapClicks, reports his company has also experienced a sharp rise in interest for its orders and workflows solution for campaign orchestration from both potential and existing clients.

“Before, campaign orchestration capabilities were a ‘nice to have’ — but now, it’s a must-have,” said McNutt. Pelletier says the sudden jump in Jeto demo requests shows just how much stress the MOPs community is under right now, and the uncertainty they are dealing with when it comes to campaign executions. 

Putting the right campaign orchestration tool in place will not only help ease existing stress levels for martech teams, a solution that doesn’t require high-level technical skills could shorten the learning curve for anyone whose primary focus may not be campaign execution. 

There’s still more below, including a new iteration of Zeotap’s customer intelligence platform and zip code targeting features from Revcontent. 

Amy Gesenhues, 
Senior Editor

 
 
 
Soapbox
 

Remote work requires a different data security approach for SMBs

With the recent stories about Zoom and WebEx calls being compromised by hackers and workers’ heavier reliance on online tools to perform work remotely, privacy and security concerns are top of mind for businesses worldwide. And, as swaths of SMBs are shifting much of their business operations online during the COVID-19 pandemic, this raises new, unique security issues. While it’s easy to assume that SaaS-delivered solutions are the main gatekeepers when it comes to keeping customer data secure, SMBs and their technology partners need to consider the last mile to prevent privacy exposure. 

SaaS-delivered solutions are certainly responsible for protecting the security of the customer data they handle and store, but the issue of data security goes beyond accessing specific applications – whether installed on a device or accessed via a portal. For example, local businesses with employees operating from home may be working on devices that are not up to date on the latest operating systems, security patches or browser versions. Or a particular device’s privacy settings may not be aligned with that of their usual office devices. In these cases, even if SaaS applications’ security options are strong, the privacy of the SMBs’ data may be compromised. 

SMB-SaaS companies should keep these considerations in mind as they recommend default security strategies in this new environment. In addition, hardware and internet providers should be continuously reinforcing and reminding their customers (SMB employees now working from home) about the proper steps to ensure all device-specific privacy and security settings, operating systems and application updates are current as well as aligned with industry security standards. With SaaS, hardware and communication companies raising the bar on the customer experience, SMBs can continue to leverage the benefits of SaaS applications to drive efficiencies while maintaining peace of mind regarding their data security.

Bill Dinan, President, Localogy

Soapbox is a special feature for marketers in our community to share their observations and opinions about our industry. You can submit your own here.

 

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MarTech Minute
 

A first-party data CIP and granular-level targeting for local advertisers

FROM A TO Z. Zeotap has released the latest version of its customer intelligence platform that features first-party data unification features, deterministic identity resolution, third-party data enrichment, analytics/modeling and activation capabilities. Zeotap’s CIP also integrates with a wide variety of advertising platforms and ad tech.

Why we care: Advertisers are chomping at the bit for new ways to target their audiences. A customer intelligence platform that offers multiple data repositories to create a single unified customer view — and also integrates all the popular ad platforms — is a breath of fresh air.  Goodbye third-party data ID resolution platforms and hello first-party ID tools. (And yes, it does offer third-party data enrichment features, but that’s not the hook here.) 

READ ANYTHING GOOD LATELY? Revcontent, a content discovery platform that helps connect advertisers with relevant publisher content, has launched two new features: Zip Code and DMA targeting. This roll-out will give advertisers a boost in terms of their local ad efforts — With hundreds of markets under the world’s largest media conglomerates, Revcontent advertisers have access to more than 13 billion monthly ad impressions across local news publishers. 

Why we care: Granular-level local targeting capabilities have always been a welcome benefit, but it is especially valuable right now as e-commerce companies do everything they can to adjust with the major shifts in consumer behavior brought on by the pandemic. 

 

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What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

The real risk of Facebook’s Libra coin is crooked developers – TechCrunch

Giving Fraudsters the Cold Shoulder: Inside the Largest Connected TV Bot Attack – White Ops Blog

Is Live Streaming Ecommerce the Next Thing? – CMS Wire

On CRM: Is Pipedrive Really The ‘Easiest To Use’ CRM? Really? – Forbes

eCommerce Conversion Rate Benchmarks: Quick Glance At How They Stack Up – VWO Blog

Machine Learning for Paid Ads: Best Practices in a New Era – ConversionXL Blog