Good morning, and happy Bloomsday.

In case you were wondering, this day honoring James Joyce’s masterpiece, Ulysses, has gone virtual just like every other event (though you can watch Stephen Colbert and a few other celebs reading from the book online today). 

We should get used to it. It looks like virtual events are likely the norm through the end of the year, according to our own survey of marketers. Our audience gave the prospect of traveling to a conference a 3 out of 10 chance. It’s a boon for virtual events platforms, but certainly takes new muscles to pull off on the operations and production side. If you have any stories about how you ran a virtual event (and what platforms you used) let me know at hpowderly@thirddoormedia.com.

And for those who work with search marketing tools every day, check out SMX Next, which starts next week. There’s more below, including a DAM breakdown and the MarTech Minute.

Henry Powderly,
VP, Content

 
 
 

Your Guide to Content Syndication Success

A robust demand program has multiple elements, each of which interacts with the other. Setting up content syndication for success means knowing its role, what the right content is, what your leads should look like, and how to pick the right partners. The stakes are high, because we’re talking about the revenue lifeblood of the business. Download this guide from Integrate to get started on achieving your demand goals with content syndication.

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MarTech Intelligence
 

Why are marketers so interested in digital asset management platforms?

The short answer: Because chasing down assets is the worst.

A DAM is the “single source of truth” where marketers can find every relevant version of the media assets that have been created for the brand — images, PDFs, photographs, audio, video and even virtual reality or other cutting-edge formats.

DAMs drive brands to shift to a customer-centric marketing model that requires personalized content to be delivered to a wide variety of customer touchpoints.

DAMs also help plug leaks like the duplication of effort in media creation, the time wasted searching for creative assets and the inevitable miscommunications between geographically diverse teams that are collaborating virtually.

Learn more »

 
MarTech Minute
 

Marketo June update goes live

Adobe late last week made available a host of new features for Marketo. Perhaps the biggest is the addition of AI-driven predictive audiences, which can automatically create lookalike audiences to market to. The update also includes deeper integration with Adobe Experience Cloud, enhancements to how photos are cached and account discovery features to help you put new contacts into appropriate ABM campaigns. The company also said it plans to roll out several new integrations with Bizible, Adobe’s attribution platform, over the next quarter.

Why we care. With each update, we are seeing Adobe further integrate Marketo (it’s actually Marketo Engage now) into its platform. But this batch of features also highlights how sophisticated marketers are becoming when it comes to building audiences. 

Other announcements:

 

Free search marketing training next week!

Join 8,000+ fellow search marketers next Tuesday and Wednesday, June 23 – 24, for SMX Next… a free virtual event that will equip you with actionable SEO and SEM tactics that can help drive more traffic, leads, and sales.

Register for free »

 
 
 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

Facebook blocks and bans users for sharing Guardian article showing Aboriginal men in chains – The Guardian 

T-Mobile hit by phone calling outage – TechCrunch

3 months in, how COVID-19 has permanently changed marketing – Marketing Dive

McDonald’s brings back the global CMO role less than a year after scrapping it – MarketingWeek

Latest LinkedIn Hiring Data Shows Signs of Recovery in Several Regions – Social Media Today 

How tech companies are reopening offices: Google, Salesforce, and more – Business Insider

Programmatic Ad Spend Started To Rebound In May – AdExchanger