Good morning, and wake up Facebook!

Advertiser boycotts come and go. If it’s Monday, another brand pulled ads from Tucker Carlson, if it’s Tuesday a different brand dropped Laura Ingraham.There may be an impact, but there’s also a question of how long-lasting and effective that impact will be.

The Facebook boycott, however, seems to have some legs. Search Engine Land has been keeping track of brands that have at least paused their ad spend on the social platform-—and the list includes some marquee names, from Coke and Pepsi to Unilever and Starbucks. 

We’re not in the business of predicting how long-lasting or damaging the boycott will be. But we are asking what it means for marketers, who may already be considering alternative advertising channels. If you have something to say about it, email me at

Kim Davis,
Editorial Director


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MarTech Minute

New live video shopping format to begin testing in Europe in July

As the retail sector continues to supplement its traditional brick and mortar past by embracing social media and digital experiences, Bambuser is piloting a new format of live video shopping in early July that will feature selected brands and influencers. 

Bambuser, which was founded in 2007 as the world’s first company with a platform for interactive mobile live video broadcasting, introduced live video shopping in 2019. 

The purpose of the pilot project is to have influencers test the live video shopping function that will later become part of Bambuser’s ecosystem.

The company has absorbed best practices and lessons from China, where live shopping is one of the main drivers in the world’s leading e-commerce market. 

Why we care.  As with the fashion industry, the domestic retail sector should be looking to Europe for some ‘fashion-forward’ tips on integrating retail with real-time technology shopping platforms. 

Other announcements:


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