Good morning, and where’s AI when you need it?

These days, you expect to find AI everywhere you look, at least in the digital world. From recommendation engines to personalizing the customer experience, this is surely the age of the machine.

The question which plays counterpoint to the increasingly noisy theme of hate speech on social media platforms is, what could they theoretically do to stop it? Facebook sees some 55 million updates per day, and Twitter an astonishing 500 million tweets. While it’s true that anyone with a rudimentary command of search terms can find an account containing hate speech on Facebook in minutes, finding all such accounts would certainly be a challenge.

A challenge for humans, yes, but for AI? Facebook has the capacity to crunch vast quantities of data in the service of revenue-generating personalization. It has algorithms that control what you see in your feed. Identifying accounts which consistently perpetrate hate speech should be easy for a machine. 

The real problem, therefore, is a human one. It’s that an awful lot of what many people would consider hate speech, constitutes, for Mark Zuckerberg, legitimate debate. Agree or disagree? Let me know: kdavis@thirddoormedia.com 

Kim Davis,
Editorial Director

 
 
 
Social Media
 

Facebook is losing the PR battle, but not much else

The story of the Facebook boycott, powered by the NAACP, the Anti-Defamation League, and Color of Change continues to develop. The last shoe to drop was a pause on spending by Microsoft, the platform’s third-largest advertiser after Home Depot and Walmart in 2019. It’s quite probable more brands will have joined the boycott by the time you open this newsletter.

It’s never a good PR day when a long list of highly respected companies are blasting you for tolerating and enabling racism. But Zuckerberg, who is far from adept in handling these kinds of issues, could choose to weather the storm.

The bottom line is that large corporate brands are not the main generators of revenue for Facebook. Overwhelmingly, its ad revenue comes from many thousands of smaller businesses, many of which have Facebook as a central part of their business strategy. It’s easy for a Unilever or a Verizon to shut down a channel, much harder for a business which sells primarily through Facebook.

As Yuval Ben-Itzhak, CEO of Socialbakers, told us: “There is no credible alternative, at the scale of Facebook, for brands to reach engaged audiences.”

Find more commentary from Ben-Itzhak here. »

 

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Digital Asset Management
 

What do DAMs do?

In an ideal world, a DAM is the system of record for all your digital assets. It should also have a good mechanism for retrieving them, likely involving a taxonomy (tags). Some DAMs will also give you a history of different versions of an asset, and help ensure you are working with the most recent.

But DAMs are different. We’ve looked at eight important areas of DAM functionality, and explored how they might vary among different offerings.

Learn more here »

 
MarTech Minute
 

Ticketing and live-streaming software combined

As ticketed events across the world try to find stability in the COVID era, PromoTix has announced the launch of PromoStream, marketed as the world’s first all-in-one ticketing and live-streaming software solution. 

The platform combines PromoTix’s fee-free ticketing platform with a secure and private live-streaming gateway. It allows for live content offerings for event organizers, instructors and individuals selling tickets.

Why we care. Innovation is going to be needed for both live-stream events and ticketing platforms if they want to make it through 2021 and beyond. The combination of ticket purchasing and events may be an efficient way to consolidate the sector. 

Other announcements:

 

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