Good morning, marketers, and welcome back.

We hope you all enjoyed the holiday weekend, to the extent permitted by circumstances anyway. Maybe you spent part of it indoors catching up with your non-work emails. Offers, discounts, rewards? Yes, email marketing lives.

That was the main theme of a report which just dropped from the DMN and Pure360 (the latter has email marketing in its portfolio, and so has skin in the game). Email engagement is the highest it’s been in five years is the headline. Click-to-open rates and delivery rates have increased since 2015. The report suggests that this might be related to more proactive and efficient management of lists, post-GDPR.

Open rates saw a slight decrease, but remain above the five-year average. Do you open marketing emails? Someone must be doing it. Let me know: kdavis@thirddoormedia.com 

Kim Davis,
Editorial Director

 
 
 
Social Media
 

Create TikTok ads that convert by embracing the platform’s storytelling style

It turns out that TikTok is not just a channel for Gen Z to sing, dance, perform skits, and share POVs (#pov). It’s actually a valuable marketing channel for those brands—Chipotle, for example—that know how to use it.

One key thing to remember is that it’s a platform with its own atmosphere, style, and reach, so repurposing content from Facebook or Instagram is not the way to go. Elegant creative will look out of place.

Plus there’s the challenge of identifying TikTok influencers who can bring value to your messaging.

Learn more here »

 

Webinar: The Role of Marketing in the All-Digital World

Marketers exist to create demand and that is not easy in the current situation. As many tactics, channels and budgets are all changing, many of us are facing the greatest challenge of our careers. Especially for small and growing businesses, marketing is the tip of the sphere for growth. How do we make ourselves relevant during a period of uncertainty? Join our experts for a special webinar on how to make your marketing relevant in the all-digital, work-from-anywhere world.

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Ad Fraud
 

Ad fraud prevention firm CHEQ enters PPC market

CHEQ, the cybersecurity firm offering an ad verification solution for impression-based programmatic, has launched a solution for paid search and paid search advertising channels called CHEQ PPC.

With most digital ad spend going to paid search and social, this represents a significant expansion in CHEQ’s offering, against a background of increasing click-fraud. Twenty percent of clicks are non-human or otherwise fraudulent, according to a recent study commissioned by CHEQ.

CHEQ joins a number of other companies in the space, including ClickCease, Clixtell, ClickGuard, TrafficGuard and PPC Protect.

 

Learn more »

 
MarTech Minute
 

Facebook delivers voter registration info to all U.S. users

Starting tomorrow, the social platform will pin voter registration to the top of the news feeds of U.S. users of voting age. The information provided will include a link to the user’s home state’s registration website, or a link to an alternative non-partisan source if the state does not display registration information online.

Facebook also plans to hold registration drives this summer, including on Instagram and Messenger. “We want to use our platform to empower voters to make the ultimate decision themselves, on election day,” said Nick Clegg, VP of Global Affairs and Communications.

Why we care. Against a background of fierce criticism and high-profile boycott by advertisers, Facebook tries to do something right. 

Other announcements:

 

[On-Demand] 40+ free search marketing sessions

Drive more traffic, leads, and sales with expert insights from senior search marketers! SMX Next sessions are now available for viewing on-demand. Register for free to watch them all at your convenience.

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