Good morning, and have you downloaded TikTok?

Personally I have not, although my teenage daughter certainly has, and she has shown me some amusing dance videos. I’m also aware that some brands are “killing it” on the channel—

Chipotle, the NBA; and it just launched a self-serve ad platform aimed at SMBs. 

Then just as I was becoming accustomed to there being yet another new approach to marketing, designed to reach Gen Z on this hugely popular platform, people started talking about banning it. Amazon has already moved to have employees remove the app from any phones which also access Amazon mail. 

The Secretary of State has confirmed that the U.S. is looking at a complete TikTok ban. Download the app, he said, “if you want your private information in the hands of the Chinese Communist Party.” What the Chinese Communist Party wants with my daughter’s dance videos, I don’t know. 

Even though I’m not a user, I’d miss it. It’s been kind of nice to know it was there.

Kim Davis,
Editorial Director

 
 
 
Survey
 

When will we return to in-person events?

Virtual events are all the rage, but the prevailing sentiment about in-person conferences, trade shows and networking events too risky to carry out during the COVID-19 pandemic is that one day they will return.

But when, exactly, is the question?

We have been tracking these attitudes through our Event Participation Index, a short recurring survey that asks marketers about when they feel it will be safe to return to in-person events.

Most events scheduled through the first three quarters of 2020 have canceled, with many converting to virtual, online-only events. But whether fall in-person events are feasible, especially as schools and other venues are making fall plans, is up in the air.

Please help us understand your feelings about attending conferences or any in-person professional events by taking our short, five-question survey.

Click here to take the survey »

 

Compare 13 top marketing automation platforms

MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms. This report includes profiles of 13 leading B2B marketing automation vendors, capabilities comparisons, pricing information, and recommended steps for evaluating and purchasing.

Get it now »

 
WFH
 

WFH digital marketers and tech workers are more productive — and burned out

Some were working from home before COVID struck. Their working lives didn’t change dramatically. Others were suddenly thrust into remote working for the first time ever and have had to adjust.

WFH, as we’re learning to call it, is a major economic, social, and cultural shift which is likely to be with us long-term. Gartner research already suggests that CFOs see major savings in real estate in 2021. But WFH doesn’t come without its downsides.

For one thing, blurring the beginning and end of the working day (and working week) means employees can end up working more than they would have done at an office. And they’re reporting burnout, with tech workers and those in advertising and marketing leading the way at over 70% (according to a new survey).

The knock-on effects are significant, from burnt-out workers looking for alternative careers, to enthusiastic remote workers relocating from high-cost urban centers to cheaper pastures.

Read more here »

 
MarTech Minute
 

New app powers Southern California’s first autonomous convenience store

Aramark just opened Southern California’s first autonomous store, QuickEats Close Convenience, which uses computer vision cameras and sensors to create a fully automated, frictionless, self-guided shopping experience. 

The experience begins by downloading the QuickEats Close Convenience app. As customers grab items off the shelves, they are added to the app’s shopping cart. 

When customers finish shopping, they exit the store. Shoppers are charged the total amount to their digital wallet and receive an emailed receipt without any checkout lines or payment terminals. 

Why we care. Touchless transactions will continue to lead the brick and mortar retail segment, whether it is convenience stores, malls or anything in between. Amazon has brought the strategy to the high profile Amazon Go chain. It’s interesting to see small retailers start to climb aboard.. 

Other announcements:

 

Free online MarTech training

Join us online, October 6-8, for a free educational experience that will help you stay up-to-speed on the latest developments in modern marketing and identify, evaluate, and implement time-saving, profit-generating marketing technologies.

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